Marketing Manager

About Sezzle

With a mission to financially empower the next generation, Sezzle is revolutionizing the shopping experience beyond payments, blending cutting‑edge tech with seamless, interest‑free installment plans that make shopping smarter and more accessible. We’re not just transforming payments; we’re redefining how people discover, interact with, and purchase the things they love while driving real impact on merchant sales through increased conversions and higher order values.

As we continue to shape the future of fintech and retail, we’re building an innovative, dynamic team passionate about creating more than just a transaction but a truly unique shopping journey.

We are seeking a Marketing Manager, Canada to own the strategy and execution of marketing programs designed to efficiently drive user acquisition, merchant acquisition, active user growth, and overall revenue in the Canadian market. This role is well‑suited for an AI‑forward, analytically rigorous individual contributor who thrives in a fast‑paced, matrixed environment.

• Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them.
• Drive active user growth through lifecycle marketing, re‑engagement programs, and personalized communications.
• Develop revenue‑focused campaigns that increase transaction volume, basket size, and merchant GMV.
• Identify and prioritize high‑efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets.
• Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale.
• Use AI‑assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster.
• Partner with Sezzle retailers on co‑marketing efforts to drive joint consumer acquisition and merchant revenue.
• Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
• Translate business objectives into customer personas, journeys, and digital experiences that convert.
• Develop clear documentation
  , timelines, and status updates to proactively communicate progress to stakeholders.

• 5+ years of progressive experience in marketing or a related field, with a proven track record of driving user acquisition and revenue.
• A Bachelor's Degree with a 3.5 GPA minimum.
• Strong data analytics skills — experience with tools such as Redash, Tableau, Looker, or similar to translate data into action.
• Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics.
• Success with app marketing channels such as push notifications, email marketing, in‑app banners, and affiliates.
• Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo).
• A working knowledge of AI tools (e.g., ChatGPT, Claude) and their application in marketing workflows (content, briefs, targeting).
• Ability to work cross‑functionally as an individual contributor interacting with all levels of management.

• Fluency in English and French
  .
• Experience in financial tech (Fintech) marketing and/or the retail sector.
• Familiarity with Salesforce or similar CRM platforms.
• Experience building growth strategies from the ground up in fast‑paced environments.

Salary range: $90,000 – $120,000 CAD annually + PSIP bonus (performance‑based cash bonus, typically paid annually based on individual and/or company performance targets).

• Volunteer hours and sabbatical
• Life, LTD, medical, dental and vision insurance
• Highly discounted Lifetime gym membership
• RRSP with employer match
• Opportunity to join the fastest‑growing fintech alongside a motivated and driven team

At Sezzle, we build a culture of innovation, data‑driven thinking, and ownership. We value high standards, unconventional thinking, swift action, trust, constructive disagreement, and results. Team members with a “A+” character thrive here.

As set forth in Sezzle’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.