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Paid Media Specialist; Meta Focus

Job in Lethbridge, Alberta, Canada
Listing for: Acorn Strategy | Shopify Plus Partners
Full Time position
Listed on 2026-06-22
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Ecommerce, Social Media Marketing, Marketing Strategy
Job Description & How to Apply Below
Position: Paid Media Specialist (Meta Focus)

Acorn Strategy is a Shopify Plus Partner agency dedicated to scaling Shopify merchants through data-driven and high-impact online advertising. Being part of the exclusive Shopify Plus Partner program means we are trusted by Shopify to deliver advanced solutions for fast-growing brands. Our expertise in e-commerce, particularly within the Shopify ecosystem, enables us to craft performance-driven strategies that maximize growth and profitability for our clients.

As we continue to expand, we are seeking a Mid-Level Meta Media Buyer to work closely under our Senior Strategist. This role is focused on day-to-day campaign execution, optimizations, and reporting while supporting larger strategy initiatives. You’ll gain exposure to managing meaningful budgets and contribute directly to the growth of e-commerce brands powered by Shopify.

Key Responsibilities Campaign Execution & Optimization
  • Launch and manage Facebook & Instagram ad campaigns for Shopify-based e-commerce brands.
  • Implement day-to-day optimizations: swapping creatives, refining audiences, and adjusting bids.
  • Monitor pacing, CTR, CPA, ROAS, and escalate performance issues to the Senior Strategist when needed.
  • Run A/B tests (audience, creative, placements) and document learnings for strategic refinement.
  • Partner with the Senior Strategist on campaign structures, reporting, and testing roadmaps.
  • Contribute to performance reports, ensuring insights are clear and actionable.
Growth & Development
  • Stay up-to-date with Meta Ads Manager best practices and platform changes.
  • Work within frameworks provided by the Senior Strategist to understand TOF/MOF/BOF funnel strategy.
  • Build toward managing larger accounts over time with mentorship and training.
Requirements
  • 2+ years hands-on experience managing Meta ad campaigns (Facebook & Instagram).
  • Strong knowledge of campaign setup, audience targeting, and optimization best practices.
  • Familiarity with Shopify merchants or e-commerce brands (preferred).
  • Comfortable analyzing key performance metrics (ROAS, CTR, CPA).
  • Solid understanding of Meta Business Manager and Ads Manager.
  • Highly detail-oriented with excellent time management and organization skills.
  • Strong communicator able to collaborate within a remote team environment.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
Industries
  • Marketing Services
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