Recruiter-Digital Engagement and Communications

Position Information

Recruiter-Digital Engagement and Communications

Full-time Continuing

Full-Time Continuing

35

Do you enjoy connecting with people, building relationships, and helping future students picture themselves at Lethbridge Polytechnic? Are you a strong communicator who enjoys finding creative ways to engage different audiences and using digital tools to make an impact? If so, the Recruiter - Digital Engagement and Communications role may be a great fit for you.

In this role, you’ll support Lethbridge Polytechnic’s enrolment goals by creating engaging digital experiences and communications for prospective students. You’ll be the go‑to person for recruitment-focused digital tools, including virtual tours and the Future Students webpage, overseeing their implementation, updates, usage, and reporting. You’ll work closely with Marketing, Web Services, and external vendors to ensure these tools create meaningful opportunities for future learners to discover and connect with Lethbridge Polytechnic.

You’ll also lead prospective student communications using our customer relationship management (CRM) system. From high school students and mature learners to student influencers and community partners, you’ll create clear and engaging communications tailored to different audiences and help prospective students take their next step toward application.

Reporting to the Manager, Global Recruitment and Transition, you’ll collaborate with Student Experience, Marketing, Admissions, academic centres, and other partners across the Polytechnic. Using strategic enrolment management principles, you’ll help connect prospective students with the right people and resources at the right time, creating a coordinated and welcoming recruitment experience.

You’ll thrive in this role if you enjoy meeting new people, building relationships, learning new technology, and bringing forward new ideas. You’ll have the opportunity to work independently while being part of a collaborative team, research emerging best practices, use data to make recommendations, and help shape how future students experience Lethbridge Polytechnic.

Implementing, maintaining, and reporting for digital engagement tools, including but not limited to:

• Liaising with Marketing in Web Services on implementation, updates, and website promotion of digital tools
• Evaluate data and track usage of digital tools to make recommendations to manager for future use
• Research best practices on how stakeholders (future students, parents, high school staff, etc.) use the future students webpage and collaborate with Web Services on updates
• CRM (Salesforce)
  -the incumbent is the CRM super-user for Recruitment Services and is responsible for data validation, data clean-up, and working with various stakeholders (e.g., Business Systems teams, Student Affairs, and CRM admin team) to ensure effective usage of the CRM and on-going evolution of the product
• Social Media
  -in partnership with marketing, utilize social media to connect with and engage future students

Communications – to prospective students and influencers (high school staff, parents/guardians, etc.):

• Updating and maintaining the prospective student communication plan to ensure the prospective student lead base is progressing toward applicant status
• Writing concise communications curated for a diverse audience of future students paying particular attention to different demographic groups (i.e., high school students, mature learners, student influencers, etc.)
• Analyzing the open, click, and read rates of communications to evaluate effective communication methods
• Engaging…