Specialist, Web and Visual Design

About the YMCA of Lethbridge
The YMCA of Lethbridge is a vital community organization, with a rich history dating back to 1910, and has been a cornerstone of community engagement, child and youth development, and social responsibility. Established on values of honesty, inclusiveness, respect, responsibility, and caring, the YMCA of Lethbridge welcomes individuals of all backgrounds, ages, and beliefs, fostering an inclusive environment where everyone can thrive.

The Association offers a wide range of programs and services designed to promote holistic well-being, including fitness and recreation facilities, child care services, educational programs, and community outreach initiatives.

At the heart of the YMCA of Lethbridge's mission is a commitment to building a healthier, stronger, and more connected community. Through its various programs and partnerships, the YMCA empowers individuals to reach their full potential, fosters a sense of belonging, and encourages active participation in community life. With dedicated employees, volunteers, and supporters, the YMCA of Lethbridge continues to make a meaningful impact in the lives of thousands of individuals and families, shaping a brighter future for generations to come.

Job Summary
The Specialist, Web and Visual Design serves the mission of the YMCA of Lethbridge through the design, development, and administration of the Association website and digital marketing tools as well as creation of visual assets using photography, video, templates, custom design, and brand standards to support marketing and communications initiatives. The main goals of this position are:

Maintain and enhance the Association website and digital marketing tools.

Create and manage effective visual assets for digital and print marketing and communications.

Support successful development and execution of campaigns and projects in collaboration with Marketing & Communications team, Association leadership, and suppliers and vendors.

Benefits for full-time employees include a complimentary membership, pension plan, and health and dental coverage, among others.

Pay $50,000 Salary

Full time position

Key Relationships

YMCA of Lethbridge Leadership Team

Director, Social Impact

Manager, Marketing and Communications

Nature & Scope
The Specialist, Web and Visual Design will support the Association as part of the Social Impact department through web and visual design. The responsibilities for this position are, but not limited to:

Leadership and Strategic Planning

Exemplify the YMCA of Lethbridge’s Core Values of caring, honesty, inclusiveness, respect, and responsibility.

Collaborate with other departments to ensure alignment of goals and objectives across the Association.

Promote a positive, inclusive work environment, responding to general inquiries and resolving issues in a timely manner and in accordance with Association policies and guidelines.

Be a YMCA ambassador by engaging in and promoting practices and frameworks which centre diversity, equity, inclusion, and belonging.

Demonstrate a commitment to health and safety, incident management and emergency response.

Effectively communicate with internal and external stakeholders, responding to needs or requests, to obtain or supply information with appropriate tact.

Consistently communicate status updates on projects to the necessary stakeholders.

Organizational and Department Management

Cultivate an understanding of the YMCA Brand Identity and culture, reflect this in work product, and assist other stakeholders in their understanding of the YMCA brand.

Participate in project management to ensure request prioritization, service level timelines, and scheduling.

Maintain and enhance development and design of the YMCA website, including web and visual design, layout, navigation, accessible user experience, performance, troubleshooting, and collaborating across the Association to ensure accuracy and effectiveness.

Maintain and enhance digital marketing tools including digital displays.

Create content for print and digital marketing and communications, including posters, brochures, booklets, banners, templates, digital displays, social media, email campaigns and installations.

Coordinate and support vendor management including approving proofs, monitoring quality, coordinating production, complying with budget.

Plan, capture, edit, manage, and utilize photo and video content from Association initiatives.

Produce short-form video content, including planning, filming, editing, audio, basic…