Website & Digital Analyst

ABOUT US

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000:
Europe’s Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing? We’d love to have you!

We’re now looking for a Website & Digital Analyst to help us optimise our digital journeys across multiple channels.

Reporting to the Senior Digital Analyst, you will be responsible for website and acquisition analytics, ensuring we have accurate, reliable and commercially meaningful insights to inform our growth strategies. From tracking and tagging to performance analysis and insight generation, you’ll help us understand what’s working, where we can improve, and how we unlock the next phase of growth.

You’ll work closely with the E-commerce, Engineering, Customer & Marketing teams to ensure data quality is robust and our analytics infrastructure supports confident decision-making.

This is a hands‑on role for someone who combines analytical rigour with commercial curiosity - someone who doesn’t just report on numbers, but uses them to help shape decisions.

• Report on and analyse website performance, customer journeys, funnel behaviour and conversion across multiple markets/channels.
• Analyse acquisition channel performance to identify optimisation opportunities and improve ROI.
• Evaluate landing pages, user flows and on‑site engagement to drive conversion rate growth, and analyse A/B tests and CRO experiments, using tools such as visually.io as required.
• Develop and maintain dashboards that clearly track KPIs across traffic, conversion and revenue.
• Support channel performance analysis and attribution model development.

• Act as a subject matter expert in Google Analytics (GA4) and Google Tag Manager (GTM), working closely with the Senior Digital Analyst and our Engineering team.
• Implement, manage and troubleshoot event tracking and ecommerce tracking.
• Work closely with Engineering to ensure robust, scalable tracking frameworks across site releases and new features, providing QA and reporting as needed.
• Support and optimise our Elevar implementation and ecommerce data layer.
• Conduct regular audits to ensure tracking accuracy and data integrity.

• Translate data into clear, commercially relevant insights and recommendations.
• Proactively identify growth opportunities across acquisition and on‑site performance.
• Present findings to stakeholders in a confident, actionable way.
• Support experimentation and testing initiatives with clear measurement frameworks.

Adhoc projects as required.

To be successful in this role, you will need the following skills / knowledge / experience:

• Experience in a digital or e-commerce analytics role, ideally within a DTC or high‑growth e-commerce brand.
• Expertise in Google Analytics (GA4), Looker Studio, Power
  
  BI or similar with knowledge of SQL (preferred).
• Strong understanding of e‑commerce funnels, acquisition channels and conversion metrics, and an understanding of alternative attribution models.
• Excellent Google sheets / Excel skills including building report automations and delivering high quality, insightful reports & analyses to senior leaders.
• Experience working with data layers and implementing tracking frameworks, including familiarity with Google Tag Manager, Elevar or equivalent.
• Commercially curious and a…