Senior Affiliate Manager

ABOUT US

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000:
Europe's Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing? We'd love to have you!

We are looking for a Senior Affiliate Manager to architect, lead and scale our cross-market affiliate strategy, transforming a fragmented approach into a powerful acquisition channel that delivers significant revenue, grows high-value partnerships and drives meaningful sales growth.

This is a rare opportunity to build a global program from the ground up within a fast-paced, entrepreneurial environment. You will combine sharp strategic thinking with exceptional execution, operating comfortably strategically and in delivery.

The task:

We’re looking for a strategist and a doer; someone who is hungry to create a best-in-class global program that becomes a significant commercial growth engine for the brand.

• Build and own the global affiliate strategy across the UK, US, Germany and Spain.

• Recommend and define the structure for influencer-affiliate and publisher-affiliate programs, unifying both strategy and workflows.

• Identify and prioritise brand aligned partners and platforms with the highest acquisition and revenue potential across all markets.

• Own the affiliates budgets, forecasting, commercial modelling and CPA/commission frameworks in partnership with country marketing leaders.

• Grow the number of high-value affiliates exponentially, focusing on:

  • Editorial publishers and content sites
  • Influencers operating on codes/links
  • Wellness, longevity and lifestyle verticals

• Build strong relationships with key partners, negotiating commissions and terms that maximise scalable growth.

• Evaluate, select and manage affiliate platforms and agencies as needed.

• Consolidate a fragmented approach into a streamlined and cohesive program.

• Working with the agency to develop best-practice processes for partner onboarding, briefing, optimisation, payments and compliance.

• Collaborate closely with e-commerce, creative, brand, influencer, paid media and local marketing teams within a matrix structure.

• Implement affiliate-specific creative guidelines, content calendars and performance playbooks.

• Work with the analytics and ecomm teams to build a robust reporting framework, ensuring visibility of the following within each market:

  • New customers
  • Incremental revenue
  • Partner quality and contribution

• Work with e-comm and marketing teams to improve attribution models and identify incrementality and optimise programme accordingly.

• Deliver weekly, monthly and quarterly performance reviews with insights and optimisations.

To be successful in this role, you will need the following skills / knowledge / experience.

• Proven experience building and scaling best practice and effective affiliate programs in fast-paced e-commerce or retail environments.
• Track record launching programs in multi-market settings (UK, EU + US highly desirable).
• Experience with affiliate platforms such as AWIN, LTK, Shop My is beneficial.
• Deep…