VP, Digital

The Vice President, Digital is responsible for leading Georgia's Own Credit Union's digital business, digital operating model, member experience strategy, and digital platform ecosystem. Reporting to the Senior Vice President, Digital & Fin Tech, this role provides leadership and oversight for Digital Experience and Digital Platform functions while ensuring alignment between digital capabilities and enterprise business objectives. The Vice President serves as the executive leader responsible for maximizing the value delivered through digital channels by aligning member experience, digital capabilities, operational performance, and organizational priorities.

This role is accountable for driving digital growth, increasing member engagement, improving self-service adoption, enhancing digital experiences, and optimizing digital investments to support enterprise goals. The Vice President establishes governance, prioritization, and performance management practices across the digital organization while fostering strong partnerships across the Credit Union. The role serves as the primary steward of Georgia's Own digital business channel, ensuring digital capabilities, journeys, and member experiences contribute to membership growth, deposit growth, engagement, operational efficiency, and overall member satisfaction.

Digital Strategy & Business Leadership Develop and execute the enterprise digital strategy in alignment with organizational objectives. Lead Digital as a business channel accountable for engagement, adoption, self-service utilization, and business value realization. Define strategic priorities, objectives, and performance expectations for digital capabilities and experiences. Identify opportunities to improve member acquisition, activation, engagement, retention, and lifetime value through digital channels. Develop recommendations and business cases supporting digital investments and capability enhancements.

Serve as a trusted advisor to executive leadership regarding digital opportunities, challenges, risks, and market trends.

Digital Operating Model & Governance Establish and oversee the Digital operating model, including decision-making frameworks, ownership structures, governance processes, and accountability measures. Lead digital intake, prioritization, roadmap, and portfolio governance processes. Balance enterprise priorities with available resources and organizational capacity. Ensure digital initiatives remain aligned with strategic objectives and deliver measurable business outcomes. Establish standards for digital lifecycle management, campaign governance, journey management, and performance measurement.

Facilitate cross-functional decision-making regarding digital investments, priorities, and resource allocation.

Digital Growth & Performance Management Establish metrics and reporting frameworks that measure digital business performance. Drive accountability for adoption, engagement, conversion, utilization, and member experience outcomes. Monitor and improve digital channel performance across online banking, mobile banking, website, and related digital touchpoints. Partner with business leaders to support deposit growth, lending growth, product adoption, and member engagement initiatives. Develop executive reporting and scorecards that connect digital activity to meaningful business outcomes.

Promote a culture of continuous improvement, optimization, and data-driven decision making.

Leadership of Digital Through the direct reports:
Ensure member journeys are consistently measured, evaluated, and improved. Establish enterprise standards for digital experience quality and consistency. Promote Voice of Member practices and journey-based decision making. Support personalization, journey optimization, and member engagement initiatives. Drive accountability for experience metrics, adoption, engagement, and conversion performance. Champion member-centric thinking across business units and project teams. Oversee the strategic direction and evolution of the organization's digital banking ecosystem.

Ensure platform investments are aligned with business priorities and member needs. Monitor platform performance, reliability, scalability, and effectiveness. Guide roadmap planning, prioritization, and capability delivery efforts. Support vendor management, platform governance, and operational excellence practices. Balance innovation, stability, security, compliance, and member…