Insights Analyst

Job Posting Overview

Generate data-driven insights and leads client’s thinking in how to action/profit from those insights. The Analyst will be responsible for providing actionable analysis of internal and external data sources for our key national customers and be deeply involved in the sales planning process.

• Conduct a broad range of strategic business planning including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation.
• Analyze retailing and shopper/consumer behaviors, building insights and data‑driven strategies, leveraging macro‑economic, consumer, and retail insights to lead clear implications and recommendations.
• Identify, measure, and quantify our brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
• Enhance business operations through consultative insights and presentations directed toward generating increased sales.
• Manage the use and application of syndicated and non‑syndicated data resources.
• Strategically leverage analytical insights to further category growth and identify merchandising growth opportunities.
• Understand CROSSMARK capabilities/processes and recommend insights‑based actions that generate incremental revenue for CROSSMARK.
• Develop and share best practices (templates/analyses/methodologies).
• Be recognized internally and externally as a thought leader in category management insights and trends.
• Coordinate efforts with the field Insights team to manage the completion of national client presentations and analyses.
• Analyze and present post‑promotion analysis, quantifying impact to brand and category.

This job description does not imply that the above functions are the only tasks that may be performed. Individuals will be expected to follow any other job‑related instructions and perform any other job‑related tasks as directed by management.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Responsibilities With Regard to Workers’ Compensation Claims:

You are responsible for reporting any employment‑related injury you incur to your direct supervisor as soon as possible following an incident resulting in an injury.

Education/

Experience:

2 years’ experience in analyzing and interpreting data and delivering actionable insights with strategic thinking; relevant experience within the CPG industry preferred; experience working with sales and/or customer development, including channel development, merchandising, and trade relations preferred; must have prior work experience in data analysis and systems and demonstrate a fundamental knowledge of the technology involved to operate these systems.

Specific

Skills:

• Must possess excellent written and verbal communication skills, and be able to communicate effectively with others.
• Power BI development experience, including use of Power Query and DAX.
• Intermediate skills in Excel.
• Ability to organize and manage multiple, time‑sensitive projects.
• Ability to work well in a team setting and with various levels within the organization.
• Ability to translate broad trends to specific implications.
• Experience working with sales and/or customer development, including channel development, merchandising, and trade relations (preferred).
• Storytelling with information; ability to look across the store, not just analyze a category.
• Knowledge of statistics and quantitative business analyses is a plus.

Computer

Skills:

Proficient in MS Office, Excel, and ability to build dashboards using Power BI and other market data tools (IRI).

Physical Demands:
While performing the duties of this position, the team member is regularly required to be able to:

• Sit, stand, talk, hear, and use hands and fingers to operate a computer keyboard, mouse, and/or other peripherals.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Read and understand information and ideas presented in writing.
• Communicate information and ideas in speaking so others will understand.
• Identify and understand the speech of another person.
• Communicate information and ideas in writing so others will understand.
• Light to moderate lifting may be required from time to time.

Supervisory Responsibilities:

None

Working Environment:
Office environment; travel for the purposes of presentation may be required.

Language

Skills:

English is the primary language skill; however, bilingual skills may be required based on business necessity.