Market Development Manager

Market Development Manager page is loaded## Market Development Manager locations:
Remote - United States:
Lewisville time type:
Full time posted on:
Posted Todayjob requisition :
OFX
25615

Guided by our organizational values –
** Take Ownership** |
** Innovate Boldly** |
** Win Together** – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the
*** unrivaled
* ** partner in Med Tech.  
** POSITION SUMMARY
** The Market Development Manager (MDM), Limb Reconstruction is responsible for driving the creation, expansion, and acceleration of Orthofix’s limb reconstruction market within a defined territory. Working closely with key thought leaders, strategic accounts, and commercial partners, the MDM develops and executes comprehensive market development strategies that increase adoption, establish centers of excellence, and position Orthofix as the leader in limb reconstruction solutions.

This field-based role serves as a strategic driver of growth by identifying new opportunities, shaping customer engagement, and leading initiatives that expand procedural volume and market share. The MDM collaborates cross-functionally with product marketing, medical education, product development, sales, and commercial leadership to advance company priorities through market creation, customer partnerships, and competitive positioning.
** ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
*** The following are the essential functions of this position. The MDM may be responsible for additional duties and tasks assigned.
*** 1. Market Development & Strategy Execution
*** Develop and execute regional market creation strategies aligned with national business priorities.
* Identify and cultivate high-potential surgeons, hospitals, and centers of excellence to expand adoption.
* Partner with Region Sales Managers and Distributor Principals to assess territory performance, identify whitespace opportunities, and implement focused growth initiatives.
* Leverage data analytics, procedure trends, and competitive insights to drive informed territory strategy and product positioning.
* Lead targeted product introductions, conversion campaigns, and adoption initiatives to increase procedural volume and establish market leadership.
** 2. Commercial Growth & Customer Engagement
*** Build strong surgeon partnerships through consultative engagement, peer-to-peer collaboration, and strategic account development.
* Develop surgeon champions and key opinion leaders to accelerate market adoption and brand advocacy.
* Collaborate with distributors to strengthen commercial execution and expand reach into new accounts.
* Provide targeted education only as necessary to reinforce adoption and ensure consistent application of Orthofix technologies.
** 3. Cross-Functional Collaboration
*** Partner with Product Marketing to align field messaging with corporate strategies and launch plans.
* Support Product Development and R&D teams through field feedback, prototype evaluation, and identification of unmet clinical needs.
* Collaborate with Clinical Affairs on investigator-initiated studies, clinical data collection, and post-market evidence development.
* Communicate insights from surgeon relationships, competitive dynamics, and procedural trends to inform commercial and portfolio strategies.
** 4. Commercial and Market Intelligence
*** Monitor competitive product usage, pricing trends, and technology adoption to inform positioning strategies.
* Analyze procedure data and case utilization reports to identify market shifts and emerging opportunities.
* Contribute to national business reviews and strategy sessions with insights on field execution, surgeon engagement, and product performance.
* Represent Orthofix at regional and national conferences, symposia, and professional society meetings to promote the brand and strengthen KOL relationships.
** 5. Leadership and Professional Development
*** Model Orthofix’s values and leadership behaviors to foster collaboration,…