Marketing Product Manager - Bone Therapies

Marketing Product Manager - Bone Growth Therapies

Join to apply for the Marketing Product Manager - Bone Growth Therapies role at Orthofix

Guided by our organizational values –
Take Ownership |
Innovate Boldly |
Win Together – we collaborate closely with world‑class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.

Our global team of over 1,600 employees brings to market highly innovative, cost‑effective, and user‑friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

The Bone Growth Therapy Product Manager is responsible for developing, planning, managing, and executing marketing activities to drive revenue growth, adoption, and education of the Bone Growth Therapy product lines.

What will your duties and responsibilities be?

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

• Develop, manage, and execute strategic and tactical plans to support the market growth of the Bone Growth Therapy products.
• Gather customer requirements and manage transferring these requirements into product improvements, line extensions, new products, and new programs.
• Create and execute launch plans and manage marketing responsibilities for product development activities.
• Collaborate with the sales organization and Key Opinion Leaders, including the Bone Growth Therapy Surgeon Advisory Board, to develop programs, materials, and products.
• Develop and communicate product positioning and messaging, including management and execution of advertising campaigns.
• Partner with Mar Com to develop and revise collateral, promotional, and educational materials.
• Develop and manage cross‑functional relationships with Sales, R&D, Clinical, RA, QA, Ops, Sales Administration, Payer Development, Reimbursement, Training, Mar Com, Med Ed, Compliance, Patient Services, and Legal departments.
• Develop, demonstrate, and communicate an in‑depth knowledge of the market and competitive products, and use this knowledge to help assess new market opportunities and educate the Bone Growth Therapy organization on the market.
• Support sales training and medical education activities.
• Manage trade show strategy and activities.
• Conduct market analytics and collaborate in forecasting and demand planning activities.
• Create and manage a budget to support strategic and tactical initiatives.

What skills and experience you'll need?

• 3+ years of experience in Medical Device or Pharmaceutical Marketing, or related experience.
• Excellent teamwork skills.
• Success in working as part of a cross‑functional team.
• Excellent communication and interpersonal skills.
• Strong experience using Microsoft PowerPoint, Word and Excel.
• Proven leadership ability as demonstrated in previous work experience.
• Ability to manage employees.

What skills and experience would be helpful?

• Prior experience in marketing Class III devices or DME products.

What will the physical demands and work conditions be like?

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit for extended periods of time; frequently required to stand, walk and use business equipment daily such as PC, copier, fax, telephone, etc.; frequently required to reach overhead, bend, and lift objects of up to 40 lbs.
• Ability to handle stress caused by multiple priorities and other unforeseen situations associated with the organization.
• Eyesight and hearing must be correctable to standard level.
• U.S. travel up to 50%

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of…