Vice President, Marketing

## Vice President, Marketing Apply:
Lewisville, TX:
Full time:
Posted Today:
R0225876
** Service Center
** CSCS TX
** Summary
* * Plans and directs marketing of organization's services by performing the following duties personally or through subordinate supervisors.
** Essential Duties and Responsibilities
** include the following. Other duties may be assigned.
* Establishes strategic marketing plans to achieve corporate objectives for services.
* Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
* Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
* Develops and manages marketing operating budget.
* Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
* Evaluates and recommends distribution channel development programs.
* Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
* Serves as liaison with outside agencies on ongoing promotional campaigns.
* Oversees development and production of promotional and collateral materials.
* Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
* Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
* Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
* Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
* Monitors competitive products and marketing activities.
* Oversees development and maintenance of customer database.
* Establishes and maintains relationships with industry influencers and key community and strategic partners.
* Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
* Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
* Guides preparation of marketing activity reports and presents to executive management.
* Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Qualifications/Requirements
* Bachelors degree in Marketing or related field, or equivalent combination of experience and education
* 10+ years of experience as a marketing leader in a multi-state organization
* Master’s degree (MBA) preferred
* Effective written and oral communication/interaction skills
* Demonstrated leadership qualities with an enthusiastic and motivating style
* Comprehensive knowledge of the field's policies, procedures, and practices
* Ability to develop and mentor others
* Ability to drive strategic direction
* Ability to build collaborative relations
** Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.
**** Must be eligible to work in the U.S. with no restrictions.*
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