Region Sales Manager – South

Position: Region Sales Manager – South Central
** POSITION SUMMARY
** The
** Region Sales Manager (RSM), Limb Reconstruction
** serves as the strategic and operational leader for Orthofix’s Limb Reconstruction business within a designated U.S. territory. Reporting to the Area Vice President (AVP), this role is accountable for driving revenue growth, expanding market share, and elevating clinical adoption of Orthofix’s external fixation, deformity correction, and limb lengthening technologies.

The RSM is responsible for distributor performance, surgeon engagement, hospital and GPO strategy, and cross-functional collaboration to achieve aggressive sales targets and deliver superior patient outcomes. Operating as a field-based commercial leader, the RSM combines orthopedic expertise, consultative selling, and business acumen to influence surgeon preference, optimize territory coverage, and execute regional sales strategies.

This role requires a high degree of autonomy, strategic thinking, and clinical credibility to succeed in a competitive and dynamic market.
** ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
*** The following are the essential functions of this position. The RSM may be responsible for additional duties and tasks assigned.
*** 1. Territory Strategy & Business Planning
*** Develop and execute comprehensive territory business plans aligned with national sales objectives and regional priorities.
* Conduct market analysis to identify growth opportunities, competitive threats, and unmet clinical needs.
* Forecast sales performance, set quarterly goals, and implement tactical initiatives to drive revenue acceleration.
** 2. Distributor Network Leadership
*** Recruit, onboard, and manage independent distributor partners to ensure optimal territory coverage and sales execution.
* Conduct regular performance reviews, enforce accountability metrics, and provide coaching to improve sales effectiveness.
* Implement distributor optimization strategies, including territory realignment, resource deployment, and succession planning.
** 3. Surgeon Engagement & Clinical Conversion
*** Build and sustain high-impact relationships with orthopedic and trauma surgeons through in-person case support, clinical education, and strategic consultation.
* Lead product evaluations, conversions, and long-term adoption initiatives for Orthofix’s Limb Reconstruction portfolio.
* Facilitate peer-to-peer education, clinical workshops, and regional society events to deepen surgeon loyalty and expand utilization.
** 4. Hospital & GPO Strategy
*** Navigate hospital procurement processes, value analysis committees, and GPO contracts to secure pricing approvals and formulary access.
* Collaborate with internal teams to support RFP responses, contract negotiations, and strategic account development.
* Maintain strong relationships with supply chain leaders, OR managers, and administrative stakeholders.
** 5. Sales Enablement & Training
*** Partner with Sales Enablement and Medical Education teams to deliver targeted training programs for distributor reps and surgeons.
* Conduct in-services, evening education events, Grand Rounds, and Journal Clubs to reinforce product knowledge and clinical confidence.
* Serve as a clinical resource for complex cases, product troubleshooting, and surgical technique optimization.
** 6. Cross-Functional Collaboration
*** Align with Marketing, Medical Education, and Field Sales leadership to execute integrated commercial strategies.
* Provide market feedback to inform product development, messaging, and promotional campaigns.
* Participate in national sales meetings, trade shows, and company events to represent the Limb Reconstruction business.
** 7. Compliance & Documentation
*** Ensure all business activities adhere to Orthofix Integrity Advantage guidelines, FDA regulations, and industry standards.
* Maintain accurate CRM documentation, expense reports, and training records in accordance with company policy.
* Champion a culture of compliance, professionalism, and continuous improvement across the territory.
** MINIMUM QUALIFICATIONS
*** Minimum 5 years of successful medical device sales experience, preferably in orthopedics, trauma, or limb reconstruction.
* Proven…