Brand Manager; BOS

Position: Brand Manager (BOS USA)

At BOS Innovations, we design and build advanced automation systems that move manufacturing forward. We thrive on the integration of leading‑edge technologies and foster an environment that empowers personal and professional growth. With a collaborative culture and a commitment to developing talent, BOS offers unmatched opportunities for career advancement, allowing you to find the perfect role that aligns with your skills and aspirations.

Join us to contribute to innovative projects and take your expertise to new heights.

Job Type: Full-Time

Location: BOS Innovations LLC - Lexington, KY

Training and Travel Requirement: This role includes a training period (up to 4 weeks) at our Canadian facility. Candidates must be eligible to travel to Canada.

About

The Role

The Brand Manager at BOS Innovations is responsible for shaping and strengthening how our company is perceived across the automation and advanced manufacturing sectors. In this strategic yet hands‑on role, you will evolve the BOS brand, lead integrated marketing initiatives, and ensure our messaging consistently reflects innovation, reliability, and engineering excellence. You will collaborate closely with Sales, Engineering, HR, and Executive Leadership to align brand positioning with customer needs, product capabilities, and organizational goals.

You'll oversee content creation, manage campaigns and brand assets, and analyze performance metrics to drive awareness and market impact. Your work will help manufacturers clearly understand the value BOS delivers and support our continued growth in a rapidly advancing technological landscape.

Responsibilities Brand Strategy & Positioning

• Develop and evolve BOS Innovations' brand strategy to reinforce our position as a leader in automation and robotics
• Conduct market and competitor research within the manufacturing and automation sectors to guide brand decisions
• Maintain and enhance brand guidelines to ensure a consistent voice and identity across all touchpoints

Marketing & Campaign Leadership

• Plan and execute integrated marketing campaigns that highlight BOS capabilities—robotics, machine design, integration, automation cells, and turnkey systems
• Lead the development of creative assets including videos, technical collateral, case studies, and tradeshow materials
• Ensure all marketing initiatives showcase the value BOS delivers to manufacturers: productivity, innovation, and safety

Industry & Customer Experience Alignment

• Collaborate with Engineering, Sales, and Project Delivery teams to align brand messaging with BOS technological strengths and customer outcomes
• Support product and solution launches with cohesive messaging, positioning, and content
• Work closely with HR to strengthen employer branding and highlight BOS culture, growth, and innovation leadership

Content & Communications

• Oversee creation of brand‑aligned content for the website, social media, trade publications, and customer communications
• Craft compelling narratives that simplify complex technical solutions and highlight customer success stories
• Ensure BOS's voice reflects expertise, approachability, and partnership

Brand Performance & Analytics

• Track key brand metrics such as awareness, engagement, sentiment, and lead quality
• Monitor marketing campaign performance and provide strategic recommendations based on data
• Prepare regular reports to leadership on brand performance and opportunities for growth

Cross‑Functional Collaboration

• Partner closely with Sales, Engineering, HR, and Executive Leadership to ensure brand consistency and alignment
• Manage agency, photography, and video partners as needed to produce high‑quality brand assets
• Support tradeshow planning and event presence with strong, cohesive brand representation

BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Applicants must be legally eligible to work in the United States of America, and able to travel to Canada as required. Only those applicants selected for an interview will be contacted.

Requirements

You are a strategic, creative, and data‑driven marketer who understands how…