Associate Brand Manager

Why Valvoline Global Operations?

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values— Care, Integrity, Passion, Unity, and Excellence —are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week).

The Associate Brand Manager – US Do-It-For-Me Marketing plays a critical role in creating, implementing, and executing marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business. This role will collaborate closely with cross-functional partners, including Sales, Product Strategy & Management, Brand Management, Pricing & Analytics, and Category Management.

Beyond supporting core brand priorities, this role delivers strong execution of marketing programs across regional accounts in select DMA’s, works closely with sales to advance key initiatives, and plays a key part in shaping growth strategies aligned with company objectives. In addition, the role will work closely with the Lead/Demand generation team to execute prospecting media campaigns across various channels.

Additional responsibilities include:

• Analyze product performance and identify growth opportunities within the defined business area.

• Develop marketing and sales materials that clearly communicate Valvoline’s value proposition and reasons-to-believe for prospective customers.

• Support customer account meetings with Sales by delivering data-driven insights and selling stories that drive volume and penetration at customer locations (including National Meeting content, trade show materials, and related assets).

• Manage direct and indirect customer exterior signage programs, partnering with Creative Services to coordinate project workflows from initial renderings through customer hand-off.

• Creating, trafficking, and analyzing digital media assets and their performance, putting forth recommendations and enacting tactics for effective ROI

• Produce best-in-class quarterly business updates that summarize key market results, performance drivers, and recommended actions, and ensure follow-through on those recommendations.

• Collaborate closely with marketing team members to support initiatives and contribute to a positive, high-performing team culture.

• Bachelor’s degree in business, marketing, or a related field.
• 5–7 years of brand management experience, including leading brand planning and execution with a proven track record of delivering top- and bottom-line growth.
• Demonstrated leadership with the ability to influence effectively across all levels of the organization.
• Strong analytical and business acumen, with the ability to translate insights into clear, actionable recommendations.
• Excellent communication skills—written, interpersonal, and presentation—with the ability to build…