Digital Content Manager - Wkyt

Digital Content Manager – WKYT

Join to apply for the DIGITAL CONTENT MANAGER - WKYT role at Gray Media

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Join to apply for the DIGITAL CONTENT MANAGER - WKYT role at Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top‐rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WKYT‑TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World. The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing over 65 hours of news per week. Our team of award‑winning professionals thrives in a fast‑paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you’ll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. In the summers, Lake Cumberland is just a short drive south to get your boating fix. Lexington is home to the University of Kentucky, where basketball is a way of life!

Once you see a game at historic Rupp Arena, your life will never be the same!

WKYT and WYMT are searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital, mobile app, OTT, and social media platforms. We are looking for a talented and experienced Digital Content Manager to join our team focused on transforming our stations’ brands into 24/7 digital news operations. The Digital Content Manager works with other newsroom leaders in WKYT in Lexington and WYMT in Hazard to oversee daily news editorial decisions while also setting strategic goals for the newsrooms.

This includes managing breaking news coverage, special project content, franchise support, and developing a strategy for  and , as well as our mobile apps, social media, SEO, OTT/streaming, push alerts, voice platforms, and more. This person will play a key role in charting the stations’ news audience growth strategies. We are looking for a people‑focused leader with experience in digital journalism, accountable for growing audiences on multiple platforms while focusing on creating quality, impactful, and informative news content.

You will use your exceptional journalism ethics while serving as a member of the newsrooms’ management teams and coaching teams to create engaging and compelling local news content. Analyzing data and disseminating information to the entire newsroom rounds out this role, always providing the context needed to understand the metrics. This role requires chief editorial digital leadership in the newsroom, a creative storyteller with a strong understanding of digital marketing, SEO best practices, analytics, and video production for digital and social media.

The ideal candidate will be passionate about creating engaging content that resonates with our target audiences and drives business objectives, ensuring our digital presence is as strong and engaging as our on‑air product.

• Manage the digital content team and lead digital strategy to grow digital and streaming…