Digital Anchor​/Producer - Wkyt

Gray Media, formerly Gray Television, Inc., is a multimedia company headquartered in Atlanta, Georgia. It is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated station and 100 markets with the first or second‑highest‑rated station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

Gray Media also owns Gray Digital Media, a full‑service digital agency, and additional media properties such as Raycom Sports, Tupelo Media Group, Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WKYT‑TV is the CBS and CW affiliate in Lexington, KY. The station produces over 65 hours of news per week and is an award‑winning news leader in the Lexington DMA. Lexington offers a thriving downtown scene, restaurants, breweries, Keeneland Race Course, Red River Gorge, Appalachian Mountains, Lake Cumberland, and the University of Kentucky.

WKYT seeks a confident, creative Digital Anchor/Producer to serve as an on‑camera presence for our streaming and social platforms and as a content creator for our website. This role blends digital producing, on‑camera anchoring, and digital journalism to grow audience engagement across OTT, social media, and the station website.

• Anchor live streaming newscasts, on‑demand segments, and other digital programming; be one of the on‑camera faces of the station’s streaming platforms.
• Conceptualize and produce digital‑first newscasts and segments, including writing scripts, selecting video and graphics, and cueing live elements.
• Be the digital lead for breaking news coverage — front‑press conferences streamed by the station, perform talkbacks with reporters and field crews, and guide live digital coverage.
• Write accurate, concise AP‑style stories for the station website covering a wide range of topics.
• Produce and edit video and photo content for digital platforms; create packages, social clips, and photo galleries to enhance coverage.
• Publish stories and multimedia using the station’s Content Management System and follow SEO best practices to maximize web traffic.
• Manage and monitor WKYT social media accounts (Facebook, X/Twitter, Instagram, You Tube, Tik Tok as applicable); post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify information for stories.
• Collaborate closely with reporters, producers, anchors, photographers, editors, and meteorologists across the newsroom.
• Work a flexible schedule that includes mornings, weekend shifts (Saturday and Sunday), and holidays; be willing to work overtime and cover shifts for colleagues as needed.

• Bachelor’s degree in Journalism, Communications, English, or related field OR equivalent experience in journalism.
• Minimum 1 year of digital content experience; some on‑camera experience required.
• Demonstrated strong news writing skills and familiarity with AP Style.
• Basic photo and video editing skills; experience with video editing software (Edius, Adobe Premiere, Avid, Final Cut, or equivalent).
• Familiarity with social media best practices and experience managing multiple platforms simultaneously.
• Comfortable learning and using a CMS and live streaming tools; willingness to learn SEO and analytics.
• Excellent communication skills, strong news judgment, and ability to perform under deadline pressure.
• Team player with the ability to work cooperatively in a fast‑paced newsroom environment.

• Experience with ENPS or similar newsroom systems.
• Familiarity with HTML and web publishing workflows.
• Prior experience producing or hosting streaming/OTT content.
• Advanced video editing or graphic skills.

• 2–3 writing samples (links or PDF attachments).
• Demo reel or…