Digital Anchor​/Producer - Wkyt

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full‑service digital agency, and other media properties including video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WKYT is located at 2851 Winchester Rd, Lexington, KY 40509, USA.

WKYT‑TV is home to CBS and CW affiliates in beautiful Lexington, KY. The station sits among picturesque horse farms in the Thoroughbred Capital of the World. Lexington’s DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing over 65 hours of news per week. The team of award‑winning professionals thrives in a fast‑paced, yet fun, environment.

Lexington is also home to a thriving downtown scene, phenomenal restaurants and breweries, and the renowned Keeneland Race Course.

WKYT is seeking a confident, creative Digital Anchor/Producer to serve as an on‑camera presence for our streaming and social platforms and as a content creator for our website. This role blends digital producing, on‑camera anchoring, and digital journalism to help grow audience engagement across OTT, social media, and the station website.

The Digital Anchor/Producer will anchor live and pre‑produced streaming content, cover breaking news on our digital platforms, and write clear, accurate AP‑style stories for WKYT’s website. The ideal candidate is comfortable on camera, can think quickly under pressure, and has a working knowledge of social platforms, web publishing, and multimedia editing.

• Anchor live streaming newscasts, on‑demand segments, and other digital programming; be one of the on‑camera faces of the station’s streaming platforms.
• Conceptualize and produce digital‑first newscasts and segments, including writing scripts, selecting video and graphics, and cueing live elements.
• Serve as the digital lead for breaking news coverage — front press conferences streamed by the station, perform talkbacks with reporters and field crews, and guide live digital coverage.
• Write accurate, concise AP‑style stories for the station website covering a wide range of topics.
• Produce and edit video and photo content for digital platforms; create packages, social clips, and photo galleries to enhance coverage.
• Publish stories and multimedia using the station’s Content Management System; be willing to learn and follow SEO best practices to maximize web traffic and discovery.
• Manage and monitor WKYT social media accounts (Facebook, X/Twitter, Instagram, You Tube, Tik Tok as applicable); post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify information for stories.
• Collaborate closely with reporters, producers, anchors, photographers, editors, and meteorologists across the newsroom.
• Work a flexible schedule that includes mornings, weekend shifts (Saturday and Sunday), and holidays; be willing to work overtime and cover shifts for colleagues as needed.

• Bachelor’s degree in Journalism, Communications, English, or related field OR equivalent experience in journalism.
• Minimum 1 year of digital content experience; some on‑camera experience required.
• Demonstrated strong news writing skills and familiarity with AP Style.
• Basic photo and video editing skills; experience with video editing software such as Edius,…