Marketing Data Analyst

Job Title: Marketing Data Analyst

Department: Marketing

Reports To: Chief Marketing Officer

Job Grade: 11

FLSA: Non-Exempt

Last Modified: 11/21/2025

Overview

It's a Job ... Only Better! At UKFCU, we're more than a Credit Union - we're a community, and we've been proudly serving our members since 1937! As a rapidly growing, not-for-profit organization, we're dedicated to making a real difference in the lives of our members and employees alike. If you're looking for a workplace where you can grow, make an impact, and have fun while helping others, UKFCU is the place for you!

Why

This Role Matters

The Marketing Data Analyst owns and manages digital member communication platforms and drives measurable outcomes across key marketing channels. From onboarding to cross-selling, this role leverages data to deepen engagement, optimize journeys, and align messaging with member needs. This position blends strategy, analytics, and marketing execution - all while ensuring compliance and performance tracking in a fast-paced, collaborative environment.

What You’ll Do Digital Strategy & Channel Management

• Manage core digital marketing platforms and communication channels to support lead generation, cross-sell efforts, and account growth.
• Drive measurable increases in applications, product adoption, products per household, and member engagement.
• Design and manage member journey maps that illustrate key conversion pathways across digital touchpoints.

Data Analytics & Personalization

• Evaluate member data to understand behaviors, segment needs, and opportunity areas.
• Utilize identified key persona groups to drive personalized messaging through targeted channels.
• Develop and manage automated campaigns (e.g., onboarding, engagement) that deliver personalized, relevant messaging.
• Use analytics tools to track member journeys, test messaging, and report on conversion performance.
• Deliver regular reporting and help build dashboards to monitor real-time KPIs.

Message Delivery & Optimization

• Identify next-best product opportunities by segment and tailor communications accordingly.
• Leverage A/B testing and UX best practices to optimize content, messaging, and delivery timing.
• Translate complex data into actionable strategies that enhance the member experience and drive business outcomes.

Innovation & Platform Evaluation

• Evaluate new tools, vendors, and channels to improve digital member communication and personalization.
• Partner with internal stakeholders to pilot emerging technologies and optimize existing processes.
• Ensure all marketing activity aligns with data privacy regulations, compliance standards, and internal governance protocols.

Qualifications Experience & Education

• 3-5 years of relevant experience in data-driven marketing, personalization, or digital engagement.
• Bachelor's degree in Marketing, Data Analytics, Business, or a related field preferred.
• Familiarity with financial institution sales funnels or non-transactional engagement strategies.

Skills & Strengths

• Strong understanding of A/B testing, segmentation, and UX best practices.
• Proficiency in Google Tag Manager, marketing attribution techniques, and journey mapping.
• Ability to interpret complex data and translate insights into marketing recommendations.

Key Traits

• Analytical, detail-oriented, and results-driven.
• Strong collaborator with cross-functional teams, especially marketing, analytics, and compliance.
• Innovative thinker with a proactive approach to optimizing member engagement strategies.

What's in It for You?

• Competitive salary and industry-leading benefits.
• Opportunities for professional growth and leadership development.
• A chance to make a lasting impact on our members and the organization's future.

Legalese Equal Opportunity Employer

UKFCU is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

At-Will Employment

Employment with UKFCU is deemed "at-will," which means that…