Media Analytics & Ad Ops Manager
Listed on 2025-12-25
-
IT/Tech
Data Analyst, Data Science Manager, Business Systems/ Tech Analyst
Why Valvoline Global Operations?
Valvoline Global Operations is proud to be The Original Motor Oil
, and it continues to innovate as a pioneer in the automotive and industrial solutions industry.
Founded in 1866, we introduced the world’s first branded motor oil and remain committed to creating sustainable solutions for a better future as an affiliate of Aramco
, one of the world’s largest integrated energy and chemicals companies.
Our global presence allows us to develop future-ready products and provide best-in-class services to partners worldwide. We are originality in motion.
Our Corporate Values
—Care, Integrity, Passion, Unity, and Excellence—define how we operate and how we engage with our partners, customers, and communities.
- Treating everyone with care.
- Acting with unwavering integrity.
- Striving for excellence in all endeavors.
- Delivering on our commitments with passion.
- Collaborating as one unified team.
The Media Analytics & Ad Ops Manager will lead and deliver media analytics across the Americas region, ensuring best-in-class ad operations and analytics practices. This role collaborates closely with paid media, business analytics, and the global marketing analytics function to design, implement, and optimize media data solutions that drive actionable insights and measurable business impact. The position requires a strategic thinker with a deep understanding of media analytics and its application within the business context.
HowYou Make an Impact (Job Accountabilities)
- Performance Monitoring & Optimization: Track daily media performance across campaigns in North America and LATAM. Proactively identify trends, variances, anomalies, or operational issues. Collaborate with traders and leadership to address opportunities and challenges in real time.
- Media Analytics & Dashboard Management: Create and maintain media dashboards that meet the needs of stakeholders including media leadership, marketing leadership, traders, and the C‑Suite. Ensure dashboards are intuitive, actionable, and aligned with business objectives.
- Reporting Enhancement & Insight Delivery: Recommend and implement improvements to reporting methodologies. Provide concise, impactful insights that inform leadership and brand marketing decisions.
- Industry & Analytics Best Practices: Stay current on emerging analytics tools, methodologies, and industry trends specific to media performance measurement. Assess and adopt new solutions to improve reporting efficiency and accuracy. Develop campaign measurement frameworks and ensure alignment between daily analytics support and approved frameworks.
- Cross-Functional Communication: Present media campaign performance and creative effectiveness insights to the broader marketing organization, global teams, and senior leadership. Translate complex analytics into clear, business-relevant narratives.
- Marketing Mix Modeling Support: Lead paid media data collection for MMM initiatives. Serve as the liaison with external marketing analytics partners (e.g., Circana).
- Ad Operations & Tagging Accuracy: Ensure all campaigns are properly tagged and follow consistent naming conventions. Partner with media buyers to align on campaign setup for optimal reporting and analytics outputs.
- Stakeholder Engagement: Maintain daily contact with NA Media Strategy & Operations Lead, Paid Media Traders, North America and LATAM marketing teams, North America Analytics Director, Valvoline Global Brand Equity Team, and Americas Leadership. Coordinate with Circana and other outside marketing analytics vendors to assure media analytics, ad ops, and measurement solutions are executed with best practices.
- Bachelor’s Degree required.
- Minimum of 8 years’ work experience in analytics, with at least 6 years specifically in paid media analytics.
- Experience in a fast‑paced, data‑driven, performance‑minded environment (media agency or tech start‑up).
- Skill mastery in connecting media ad platforms to dashboarding technology and reporting on media performance with actionable insights.
- Detailed knowledge of media buying/selling processes and platform algorithms.
- Proven track record delivering…
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