Senior Trade Marketing Manager​/Shopper Marketing

Senior Trade Marketing Manager/Shopper Marketing – Valvoline Global Operations

Location:

Lexington, KY (preferred local candidates; full relocation package for qualified non‑local applicants)

The Senior Trade Marketing Manager leads Valvoline Global’s Trade Marketing function for the DIY business and oversees a team of four Trade Marketing Managers supporting major strategic accounts across the US & Canada. This leader owns developing and implementing strategy for Emerging Channels, including Farm, Convenience, Grocery, and other developing channels, which represent a large opportunity for growth. The role partners closely with Sales to plan and execute a seven‑figure consumer promotions budget, leading the team to design programs that will drive incremental sales for both Valvoline and retailer partners.

Strong shopper marketing and holistic customer campaign development experience are essential.

• Leadership of the Trade Marketing Team & Function
  • Lead, coach, and develop a team of four Trade Marketing Managers.
  • Establish team priorities and enhance capabilities across promotion planning and execution.
  • Grow and deepen Valvoline’s relationships with key retailers, ensuring clear process understanding and communication to hit timelines.
  • Build holistic, customer‑specific marketing plans and promotional calendars, including creative development across in‑store merchandising, commercial, digital, retailer media network, and other touchpoints.
  • Lead cross‑functionally with Sales, Brand, Digital, and eCommerce to align plans, content, and messaging.
  • Partner with National Promotions and Partnerships team to develop content for external customer meetings and the annual Valvoline National Sales Meeting.
  • Own, plan, and execute a seven‑figure annual consumer promotions budget.
• Emerging Channels Strategy & Ownership
  • Own strategy, planning, and implementation for Emerging Channels in partnership with Sales.
  • Build scalable promotions and frameworks for managing a fragmented customer base.
  • Identify whitespace opportunities and develop programs to grow promotion opportunities with retailers, improving year‑over‑year volumes.
• Promotion Effectiveness, Analytics & Insights
  • Partner with Category Management and Analytics teams to evaluate promotional effectivenessli>
  • Recommend improvements to pricing and promotional strategies.
  • Utilize syndicated data, retailer POS, and media analytics to shape customer storytelling, especially during customer line reviews.

• Bachelor’s degree required
• 5+ years of Trade Marketing, Brand Management, Customer Marketing, or Retail Marketing experience
• Demonstrated experience developing holistic customer programs; experience with high‑profile sports or media property partnerships for retailers is preferred
• Proven success managing trade budgets and optimizing investment returns
• Strong leadership and people development skills
• Process and detail‑oriented
• Deep expertise in trade marketing, shopper marketing, and promotional strategy
• Strong analytical and financial acumen
• Highly collaborative with strong customer communication skills

• MBA preferred
• Experience in CPG, automotive aftermarket, or distributor networks preferred
• Experience developing marketing programs with retailers

• Health insurance plans (medical, dental, vision)
• Health Savings Account (employer base deposit and match)
• Flexible spending accounts
• Competitive 401(k) with generous employer base deposit and match
• Incentive opportunity
• Life insurance
• Short‑ and long‑term disability insurance
• Paid vacation and holidays
• Employee Assistance Program
• Employee discounts
• PTO Buy/Sell Options
• Tuition reimbursement
• Adoption assistance
• Terms and conditions apply, and benefits may differ depending on position or tenure.

Mid‑Senior level

Full‑time

Marketing and Sales

Oil and Gas