Director of Marketing & Communications

The Kentucky Science and Technology Center is seeking a Director of Marketing & Communications. The Director of Marketing and Communications owns the development of a comprehensive marketing, branding and communications strategy for KSTC and all of its programs.

KSTC operates a diverse portfolio of programs which operate semi-autonomously with regard to marketing and communications. Working with the program leaders, the Director will develop and lead the implementation of a marketing and communications operating model and strategy encompassing KSTC and all its programs, balancing and fusing program-level marketing needs with the KSTC-level plan. The strategy should advance KSTC's mission, strategy and statewide/national visibility, expanding the audience's understanding around innovation-based economic development and KSTC's leadership in that space.

The Director will serve as a member of the executive leadership team and manage a team, operating at both a strategic and operational level. A key aspect of the role will be to develop and facilitate consistent, organization-wide messaging, branding and communications while recognizing the unique nature of the programs and their audiences.

• Develop, own and execute an end-to-end integrated marketing, branding and communications model and strategy and in collaboration with program leadership; develop a clear, robust operating model for implementation of program-level marketing activities utilizing various staffing approaches and with clear cost and schedule targets.
• Serve as the organization’s chief brand architect and steward, ensuring a consistent and clear identity and impact across and between KSTC and its programs and initiatives with respect to both internal and external audiences.
• Maintain brand standards, editorial standards, style guide and digital asset library across KSTC. Oversee digital presence, including website, social media and email marketing.

• Oversee and guide all external communications, including media relations, public affairs, executive communications, and crisis communications.
• Develop high-impact, scalable communications that position innovation / tech-based economic development as a critical component to Kentucky's economy and KSTC as a leader in the space, combining creative, qualitative storytelling with data-driven quantitative reporting, delivered through various mediums and channels.

• Establish and maintain strong internal communications practices that reinforce cross-program success, collaboration, organizational storytelling, organizational alignment, culture, and transparency to foster engagement and culture. Execute in partnership with peer leaders.

• Build, lead, and mentor a high-performing marketing and communications team which includes direct reports as well as functional reports inside KSTC programs.
• Develop and manage a roster of external Mar Comm vendors, agencies, and contractors.
• Implement data-driven marketing practices, establishing clear metrics and performance dashboards to measure audience reach, engagement, and impact.
• Oversee departmental budget, planning, and resource allocation. Develop a cost management process that allows leadership to forecast and allowing proper staffing of the Mar Comm team.

• Serve as an active member of KSTC's executive leadership team, contributing to enterprise-wide strategy, decision-making, and organizational direction, including organizational positioning, stakeholder engagement, and growth strategy.
• Support the development of organizational reporting, including Board of…