Senior Director, Growth Marketing

GALLS, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals, with a national presence in more than 80 locations. With over 50 years in the industry, it is easy to see why. We are PROUD to serve America's public safety professionals by providing the broadest selection of uniforms, equipment, and solutions combined with great customer service.

We're looking for a strategic, commercially minded, and data-driven Director of Growth Marketing to lead customer acquisition, conversion, retention, and profitable revenue growth across our portfolio of brands.

This leader will own the growth marketing strategy end-to-end across paid media, CRM, lifecycle marketing, SEO, analytics, experimentation, and emerging growth channels. You'll connect customer acquisition and retention efforts into one integrated growth engine, ensuring marketing investments drive measurable business results.

This role is equal parts strategist, operator, analyst, and innovator. You'll partner closely with Marketing, E-commerce, Merchandising, Technology, Analytics, and Finance to identify growth opportunities, optimize performance, and scale the business. If you're passionate about using data, technology, AI, and customer insights to drive growth, keep reading.

• Develop and lead the overall Growth Marketing strategy and roadmap across the portfolio of brands.
• Build integrated plans spanning customer acquisition, engagement, conversion, and retention.
• Establish annual and quarterly growth priorities, channel strategies, investment plans, and performance targets.
• Translate company and e-commerce objectives into actionable growth marketing initiatives.
• Identify opportunities to accelerate growth through new channels, technologies, partnerships, audiences, and customer experiences.
• Foster a culture of accountability, testing, optimization, and continuous learning.

• Lead paid media strategy across Search, Social, Display, Video, Affiliate, and emerging acquisition channels.
• Partner with the Paid Media team to establish channel strategies, testing roadmaps, and performance goals.
• Optimize channel investments and allocate budget toward the highest-return opportunities.
• Evaluate agency and vendor partnerships and determine the right mix of internal and external capabilities.
• Ensure strong campaign execution, measurement, and performance management across all acquisition efforts.

• Oversee Email, SMS, lifecycle marketing, and customer retention strategies.
• Develop programs that increase customer engagement, repeat purchase behavior, customer lifetime value, and revenue.
• Ensure promotional, triggered, and lifecycle communications work together to create a seamless customer journey.
• Drive personalization, segmentation, automation, and customer-centric marketing initiatives.
• Connect acquisition and retention strategies to maximize long-term customer value.

• Oversee SEO, AEO, GEO, content strategy, local search, and organic product discovery initiatives.
• Partner with E-commerce, Technology, and Content teams to improve site structure, discoverability, and organic traffic.
• Identify opportunities to align paid, organic, content, and lifecycle marketing strategies.
• Stay ahead of evolving search behavior and emerging discovery platforms.

• Partner with E-commerce, UX, Merchandising, and Marketing teams to improve the end-to-end customer journey.
• Establish a comprehensive testing roadmap across creative, offers, audiences, landing pages, customer experiences, and site optimization efforts.
• Use customer insights and performance data to identify friction points and growth opportunities.
• Ensure growth marketing learnings influence broader customer experience and merchandising decisions.

• Establish measurement frameworks, KPIs, and reporting standards across Growth Marketing.
• Oversee performance reporting across acquisition, conversion, retention, and customer value metrics.
• Partner with Analytics and Finance to evaluate attribution, incrementality, marketing efficiency, profitability, and ROI.
• Use data to inform strategic decisions and future investment opportunities.
• Translate complex performance results into clear, actionable recommendations for executive leadership.

• Champion the adoption of AI tools and technologies…