Marketing Director

Activate is the world's first active gaming facility where players move, compete, and problem-solve in immersive, tech-driven game rooms. With rapid expansion across North America, we're building a category-defining brand at the intersection of entertainment, fitness, and technology.

Reports to:

VP of Marketing

Location:

Warehouse

Type:
Full-time / 40-50 Hours Weekly

Activate is the world's first active gaming facility where players move, compete, and problem-solve in immersive, tech-driven game rooms. With rapid expansion across North America, we're building a category-defining brand at the intersection of entertainment, fitness, and technology.

The Marketing Director is responsible for leading the day-to-day execution of Activate's marketing strategy — translating brand vision into campaigns, content, and programs that drive customer acquisition, repeat visits, and revenue growth across all U.S. locations. This role bridges strategy and execution, managing internal team members and agency partners while owning key marketing channels and performance outcomes. The Marketing Director works closely with the VP of Marketing, Operations team, and Sales team to ensure marketing activity is aligned with business goals and measurable at the location level.

• Campaign Strategy & Execution
• Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned channels
• Translate national brand strategy into actionable, location-level marketing programs
• Develop and manage a rolling marketing calendar aligned to seasonal moments, new openings, and revenue priorities
• Oversee campaign briefs, creative development, and approval workflows with internal and agency partners
• Ensure campaigns are launched on time, on budget, and measured against clear KPIs
• Brand & Creative Leadership
• Serve as the internal steward of the Activate brand — ensuring consistency across all touchpoints including digital, print, in-store, email, and social
• Partner with Mediocre Creative and other agency partners to brief, review, and approve creative assets
• Oversee the internal production of marketing assets, ensuring quality and brand alignment from concept through delivery
• Channel Ownership & Performance
• Own performance across key marketing channels including email/SMS (Attentive), organic social, paid media support, and maintain website content in the new CMS
• Monitor channel-level KPIs (traffic, conversion, repeat visit rate, booking revenue) and optimize based on data and provide regular reporting
• Manage Lifecycle Marketing Manager on CRM and retention strategies
• Review and validate agency-reported paid media performance against Big Query data
• Provide weekly and monthly performance reporting to the VP of Marketing and leaders
• Grand Opening & Local Marketing
• Lead marketing execution for new location grand and reopenings, including pre-launch awareness, influencer activation, and week-of programming
• Build and maintain scalable local marketing playbooks that give operators clear guidance while maintaining brand standards
• Support grassroots community partnerships, nonprofit collaborations, and market-level campaigns in accordance with the strategic execution guidance
• Oversee and manage the local marketing budgets, approving and denying partnerships, managing the chamber relationships, ensuring local teams are trained on properly evaluating them for ROI
• Team & Agency Management
• Manage and develop marketing team members including the Marketing Specialist, Lifecycle Marketing Manager, and Production Graphic Designer
• Set clear expectations, provide regular feedback, and build a culture of ownership and…