Sales Development Representative; SDR

Overview

Based Agency is looking for a driven and enthusiastic Sales Development Representative (SDR) to join our growing digital marketing agency team in Lexington, KY. This on-site role is perfect for someone passionate about building relationships, helping local businesses grow, and thriving in a fast-paced environment.

• Respond promptly to inbound leads generated from our marketing campaigns, providing an excellent first impression and qualifying potential clients.
• Conduct discovery calls to understand business needs, budget, and challenges.
• Host audit calls to review potential clients’ current marketing or advertising strategy and identify areas for improvement.
• Execute regular follow-ups and maintain consistent touch points with prospects to keep them engaged throughout the sales process
• Cross-sell and present new services or upgrades to existing clients, uncovering further business opportunities
• Identify and pursue outbound sales opportunities when you have capacity, targeting local businesses that could benefit from our marketing solutions
• Use CRM tools to track leads, log activity, and report on sales performance
• Collaborate closely with our account management and service teams to ensure a smooth handover from sales to onboarding
• Continuously seek ways to improve our sales processes and client experience

• On-site availability in Lexington, KY (remote work is not available for this position)
• Exceptional verbal and written communication skills with a confident, positive phone presence
• Minimum 2 years experience in sales, business development, customer service, or a similar client-facing role (agency experience is a strong plus)
• Proven ability to conduct sales calls, consultative discovery sessions, and client presentations
• Experience using CRM software to manage and track sales activity
• Native or bilingual English speaking proficiency
• Organized, detail-oriented, and able to manage follow-ups and multiple touch points with many prospects
• Energetic, self-motivated, and comfortable working towards and exceeding sales targets
• Curiosity and a willingness to learn about digital marketing services (Google Ads, Meta Ads, SEO, etc.)
• Case studies or examples of your sales results strongly preferred: please provide with the application if possible.

• Prior experience in a digital marketing, advertising, or local services agency environment
• Experience cross-selling or upselling additional services to an existing client base

• Base salary plus an incredibly competitive commission structure
• Opportunity to impact your earnings based on performance and initiative

• Innovative Team:
  Join a marketing team that values creative ideas, continuous learning, and modern tactics.
• Limitless Potential:
  Become part of an agency that has been doubling in size year over year.
• Professional Growth:
  Opportunities for expanding your skills with training, certifications, and mentorship.
• Latest Tools:
  Access to industry-leading tools and support to maximize your campaign performance.
• Competitive Compensation:
  Pay based on your experience with performance-based incentives.
• Work-Life Balance:
  We respect your time and prioritize a healthy work environment.
• Collaborative Culture:
  Supportive team that celebrates real wins together.
• Paid Time Off:
  Work-life balance is important to us.

• Full Name (Required)
• Your Email Address (Required)
• City/State (Required)
• Phone (Required)
• Upload Your Resume (Required) - Upload your resume in .pdf, .doc or .docx format. Accepted file types: pdf, doc, docx. Max. file size: 25 MB.
• Why are you a good fit for Based Agency, and this Role? (Required)