Associate Director for Enrollment Marketing & Communications

About the Opportunity

The Admissions and Financial Aid Office at the School of Law seeks an experienced, creative, and forward-thinking team-player to direct and manage the department's communications and marketing efforts. The Associate Director of Enrollment Marketing and Communications leads the development and implementation of comprehensive, strategic communications and marketing plans targeting various key audiences (including prospective students, admitted students, enrolling students, and pre-law advisors), and leads all aspects of event planning for various audiences.

The Admissions and Financial Aid Office prides itself on marketing and communications work that is targeted, original, and written with a unique point-of-view. The Associate Director is tasked with translating the law school's key values and distinctive elements into communications that inform and engage. S/he identifies and creatively capitalizes on the institution's strengths and produces work that, while consistent in branding and tone, stands out.

S/he will be responsible for writing, editing, and designing admissions communications in a variety of formats (including print, web, and email); aligning marketing and communication strategies with overall recruitment efforts to achieve institutional enrollment goals; and liaising with other departments/outside vendors to further communications and marketing efforts. The Associate Director derives insights from quantitative data and/or market research to guide communications work, as well as inform office-wide enrollment planning.

The Associate Director also plays a significant role in office-wide recruitment and yield efforts, including special events and programs. S/he provides office leadership and supervision as needed.

Northeastern University will not provide H-1B, TN, O-1, E-3, or any other type of employment visa sponsorship for the successful applicant to this position, now or in the future. Furthermore, the successful applicant must be able to maintain valid work authorization in the United States throughout the entire appointment without Northeastern University’s sponsorship for a visa.

A bachelor's degree is required, as is a minimum of 5 years of relevant experience. Candidates with experience in marketing, communications, or enrollment work, and/or those with an advanced degree are particularly encouraged to apply. S/he will have demonstrated attention to detail, impeccable editing and writing skills, creative and analytical abilities, as well as strong quantitative skills. S/he will be adept at creating messaging that resonates for many different audiences, feel at ease giving presentations, skilled at interpersonal communication, and recruiting and working with diverse populations.

S/he will be both team-oriented and a self-starter who works well independently; s/he is a multitasker who is highly flexible and can navigate evolving priorities while meeting multiple deadlines. Some travel may be required (particularly during the fall months). Availability to work beyond normal office hours if needed for special events such as Admitted Students Weekend. The Admissions and Financial Aid Office values being a friendly, positive, and enjoyable place to work and hopes new staff seek these components in the workplace.

(20%):
The Associate Director leads the planning of high-value recruitment events, including but not limited to events for prospective students (online chats, information sessions), admitted students (yield dinners, information sessions, open houses), and middle/high-school students (pipeline events). S/he acts as the liaison between the Admissions Office and the main campus venues and caterers.

(70%):
The Associate Director will design and execute strategic marketing and communications plans that engage, inform, and delight key audiences, with a reach of over 20,000 prospective students. S/he will be responsible for researching market trends; developing new mechanisms to communicate with audiences (including sourcing new technologies…