Brand Partner

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About the role:

In this role, you will work closely across the Employer Brand team to make Takeda’s global EVP (Employee Value Proposition) relevant, accessible, and inspiring for the specific talent audiences you support. This is a great opportunity for someone with a mix of operational marketing expertise and creative agility who thrives in bringing ideas to life across channels.

How will you contribute:

• Develop and execute targeted talent attraction campaigns for select business units and functions, informed by hiring priorities, talent personas, market insights, and candidate motivators.

• Collaborate with Talent Acquisition and business stakeholders to understand hiring needs and shape campaign plans that align with Takeda’s global Employer Value Proposition (EVP) and brand direction.

• Leverage AI tools and talent market insights to create data-driven, actionable plans that drive awareness, engagement, and conversion among target audiences.

• Design and produce creative marketing assets and campaign copy using Adobe Express and AI-assisted writing tools, ensuring consistency with Takeda’s tone, EVP, and brand standards.

• Activate and manage campaigns across key channels—including social media, career site content, CRM/email, and employee advocacy—to reach and engage defined audiences.

• Collaborate across the Employer Brand, Talent Acquisition, and Corporate teams (e.g., Talent Intelligence, DE&I, Communications) and with external vendors to ensure integrated, high-quality execution.

• Serve as the primary Employer Brand contact for Talent Acquisition across specific business units and functions, aligning on goals, gathering insights, and communicating campaign performance.

• Track, analyze, and report campaign performance, translating data into insights and recommendations that inform continuous improvement.

• Apply a test-and-learn mindset, using analytics and stakeholder feedback to refine approach, tactics, and messaging for greater impact.

Skills and qualifications:

• 3-5 years of experience in employer branding, talent marketing, or recruitment marketing — agency experience preferred. Global experience required.

• Proven ability to develop and execute marketing campaigns using digital channels and creative tools.

• Familiarity with talent personas and the ability to translate audience insights into relevant, high-impact messaging.

• Strong creative and writing skills, with experience using AI tools for content generation or optimization.

• Proficiency with Adobe Express or similar design platforms.

• Excellent organizational and project management skills; ability to manage multiple campaigns simultaneously.

• Collaborative, proactive, and eager to learn from and contribute to a global employer brand team.

• Bachelor’s degree in Marketing, Communications, or related field preferred

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For

Location:

Lexington, MA

U.S. Base Salary Range:

$ - $

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate…