Brand Partner

Employer Brand Partner – Takeda

Location:

Lexington, MA

In this role, you will work closely across the Employer Brand team to make Takeda’s global EVP (Employee Value Proposition) relevant, accessible, and inspiring for the specific talent audiences you support. This is a great opportunity for someone with a mix of operational marketing expertise and creative agility who thrives in bringing ideas to life across channels.

• Develop and execute targeted talent attraction campaigns for select business units and functions, informed by hiring priorities, talent personas, market insights, and candidate motivators.
• Collaborate with Talent Acquisition and business stakeholders to understand hiring needs and shape campaign plans that align with Takeda’s global Employer Value Proposition (EVP) and brand direction.
• Leverage AI tools and talent market insights to create data-driven, actionable plans that drive awareness, engagement, and conversion among target audiences.
• Design and produce creative marketing assets and campaign copy using Adobe Express and AI-assisted writing tools, ensuring consistency with Takeda’s tone, EVP, and brand standards.
• Activate and manage campaigns across key channels—including social media, career site content, CRM/email, and employee advocacy—to reach and engage defined audiences.
• Collaborate across the Employer Brand, Talent Acquisition, and Corporate teams (e.g., Talent Intelligence, DE&I, Communications) and with external vendors to ensure integrated, high-quality execution.
• Serve as the primary Employer Brand contact for Talent Acquisition across specific business units and functions, aligning on goals, gathering insights, and communicating campaign performance.
• Track, analyze, and report campaign performance, translating data into insights and recommendations that inform continuous improvement.
• Apply a test-and-learn mindset, using analytics and stakeholder feedback to refine approach, tactics, and messaging for greater impact.

• 3-5 years of experience in employer branding, talent marketing, or recruitment marketing — agency experience preferred; global experience required.
• Proven ability to develop and execute marketing campaigns using digital channels and creative tools.
• Familiarity with talent personas and the ability to translate audience insights into relevant, high-impact messaging.
• Strong creative and writing skills, with experience using AI tools for content generation or optimization.
• Proficiency with Adobe Express or similar design platforms.
• Excellent organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Collaborative, proactive, and eager to learn from and contribute to a global employer brand team.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

U.S. Base Salary Range: $ - $

U.S. based employees may be eligible for short-term and/or long-term incentives; medical, dental, vision insurance; 401(k) plan with company match; short-term and long-term disability coverage; basic life insurance; tuition reimbursement program; paid volunteer time off; company holidays; well-being benefits; up to 80 hours of sick time; up to 120 hours of paid vacation for new hires.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws.

Job Type: Full-time Employee (Regular), Exempt

Worker Sub-Type:
Regular

Time Type:
Full time