Patient Digital Marketing Lead

Pharvarisis a late-stage biopharmaceutical company developing novel, oral bradykinin B2 receptor antagonists to potentially address all types of bradykinin-mediated angioedema. By targeting this clinically proven therapeutic target with novel, oral small molecules, the Pharvaris team is advancing new alternatives to injected therapies for the prevention and treatment of hereditary angioedema (HAE) attacks, and other bradykinin B2-receptor-mediated indications. HAE is a rare and potentially life-threatening genetic disease, and people living with HAE can suffer sudden and prolonged attacks of swelling in multiple areas of the body, including the airway, which can be life-threatening.

We are excited to be expanding our U.S. Commercial team and are looking for a Patient Digital Marketing Lead, to join our team and report to our Portfolio Marketing Lead.

This is a hybrid role, and candidates must live within commuting distance to the Lexington, MA office.

The Patient Digital Marketing Lead is responsible for shaping how Pharvaris connects with patients and caregivers digitally across the brand portfolio.

In a disease area like HAE, where diagnosis and treatment journeys are often long, fragmented, and emotionally complex, this role ensures patient education and digital engagements are relevant, timely, and meaningful.

This high-impact, high-visibility role will define and oversee the immediate and long-term vision for the company’s digital presence for the patient/caregiver audience across several channels, ensuring alignment with the overall brand strategy and business objectives.

Additionally, this person will be responsible for collaborating closely with several cross-functional teams, such as Patient Advocacy, Medical and the extended Marketing team, ensuring strategic and tactical alignment.

• Develop and execute the end-to-end omni-channel patient strategy, identifying business critical tactics to drive compelling digital engagement and education
• Translate brand strategy into high-impact, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM
• Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels across the Pharvaris brand portfolio
• Clearly communicate and champion patient brand strategy with internal stakeholders and external partners.
• Partner with MLR to deliver high impact patient marketing initiatives, driving strategic value, innovation, and executional excellence.
• Develop deep expertise in patient journeys by generating insights, identifying unmet needs and friction points, and translating those insights into actionable tactics
• Manage external agencies to deliver high-quality work on time and within budget, while maintaining focus on strategic priorities, executional excellence, and efficient resource allocation

• Bachelor's degree required; MBA preferred
• Typically requires 5+ years of relevant biopharmaceutical industry experience, including at least 3 years of focused experience in U.S. marketing
• Experienced developing and executing both branded and unbranded marketing initiatives
• Experience in rare disease and/or specialty markets with meaningful competitive complexity required
• Prior U.S. launch experience preferred
• Demonstrated ability to build strong, credible partnerships across internal teams and external stakeholders, including patient organizations
• Strong scientific and medical acumen, with the ability to translate complex information into clear, appropriate, and compelling communications for patient/caregiver audiences
• Proven history of engaging rare disease…