Marketing Business Analyst

Overview

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Company Overview

Bath Concepts, a leader in the home improvement industry, is at the forefront of innovation in bathroom remodeling and related services. We are committed to building our marketing talent and capabilities to support our network of 1,000+ dealers across North America.

The Marketing Business Analyst will focus on analyzing marketing and lead generation data – helping to optimize business performance. The business analyst will interpret the data and provide insights; having a curious mindset and a passion for uncovering new insights are essential for success in this role.

This position will collaborate with the BI Data Architect to leverage data from Bath Concepts  cloud-based data lake. This role will use tools like Microsoft Power BI to visualize data and provide insights into marketing KPIs, helping the marketing team optimize campaigns and improve overall performance.

• Data Analysis and Insight Generation:
  Analyze marketing and lead generation data from multiple sources (e.g., CRM, website analytics, paid campaigns, lead vendors) to uncover trends and actionable insights. Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS.
• Data Visualization and Reporting:
  Develop, maintain, and present dashboards and reports using Microsoft Power BI to communicate marketing performance metrics to stakeholders. Provide weekly, monthly, and ad hoc reports with clear recommendations for optimizing marketing efforts.
• Collaboration:
  
  Partner with the lead generation team to optimize lead sources inputs and call center conversion rates. Partner with the Business Intelligence Data Architect to ensure the availability of clean, accurate, and complete marketing data. Work closely with the marketing team to understand business goals and provide data-driven insights to support campaigns and strategies.
• Insights and Performance Optimization:
  Identify insights and opportunities to create the business case for areas of opportunity and improvement. Identify and recommend opportunities to improve marketing effectiveness across channels (e.g., paid search, social media, email, website, and lead sources). A/B test marketing initiatives and analyze results to drive data-backed decisions.
• Exploratory Analysis:
  Proactively explore new data sources and analytical techniques to provide innovative insights. Identify patterns, opportunities, and potential challenges in company and industry datasets and trends.

Education: Minimum of a Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field.

Experience:

• 2-4+ years of experience in marketing business analysis or a similar role.
• Strong understanding of marketing KPIs, marketing strategies, and campaign performance metrics.

Technical Skills:

• Proficiency with Microsoft Power BI for data visualization and dashboard creation.
• Strong skills in Excel, SQL, and familiarity with data query languages.
• Experience working with CRM systems (e.g., Hub Spot) and marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads).

Soft Skills:

• Highly curious, with a passion for discovering new insights and challenging the status quo.
• Strong analytical, critical-thinking, and problem-solving skills.
• Excellent communication skills, with the ability to explain data insights to non-technical stakeholders.

Bonus Qualifications

• Familiarity with A/B testing frameworks and tools.
• Experience in lead generation industries, such as home improvement.
• Experience with Tableau or Looker.
• Knowledge of statistical analysis tools (e.g., SPSS, Python, R) is a plus.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee works in an office environment. The noise level in the work…