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Job Description & How to Apply Below
THE SCOPE With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.
THE SCOPE With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of this strategy, Gaming1 is looking for two Market Leads to drive the performance of its Belgian brands and These are highly operational roles, combining business ownership, marketing execution, and cross-functional coordination.
Each Market Lead will be responsible for the day-to-day performance of one brand, ensuring alignment with business targets, seasonality, and brand positioning. You will work closely with the Business Manager, to whom you will report, and act as the key local point of contact for all stakeholders involved in your brand’s performance. These roles require excellent knowledge of the Belgian market, imperative fluency in Flemish, and a strong ability to translate strategy into daily operational execution.
The main objective of the roles is to maximize commercial performance, player engagement, and operational excellence for the Circus BE and 777BE brands, while ensuring a consistent, compliant, and high-quality brand experience.
YOUR ROLE As Market Lead for or , you will:
Ensure daily business performance control across Casino and Sports, monitoring KPIs, trends, seasonality, and reporting to the Business Manager
Define and manage the monthly CRM calendar for Casino & Sports, overseeing the daily execution and evaluation of all CRM and VIP campaigns
Define internal and external technical needs required to execute profitable CRM campaigns
Align weekly with the Acquisition team to ensure strong performance and strict budget control
Monitor gaming activity and player behavior to identify trends and opportunities, collaborating closely with the Casino team on games and vertical positioning
Manage relationships with game providers to secure exclusive games and negotiate optimal promotional agreements
Lead daily operational meetings with local stakeholders to guarantee operational efficiency
Collaborate with cross-functional teams (Marketing, Compliance, Customer Service) to enhance operational efficiency and customer satisfaction
Build strong connections with land-based operations and international sponsor ships to support CRM and brand initiatives
Act as partial P&L owner for your assigned brand
Define the tone and strategy of player communications, ensuring full alignment with brand guidelines
Oversee promotional campaigns aimed at increasing high-value player engagement and retention, ensuring execution by the VIP Management team
YOUR PROFILE You have a Bachelor’s or Master’s degree in business or marketing
You have a proven experience in a market, commercial, or operational role within gaming, betting, e-commerce, or a highly regulated digital environment
Your are highly operational, hands-on, and comfortable managing day-to-day performance
You have strong analytical skills and is confident working with KPIs, trends, and performance reporting
You have experience with CRM, promotions, and player lifecycle management
You are comfortable coordinating multiple stakeholders and working cross-functionally
You have strong negotiation skills and experience dealing with external partners or suppliers
You have a solid understanding of player behavior, retention mechanics, and value segmentation
You are fluent in Flemish (spoken and written) and in English. French is a plus.
You have a strong understanding of the Belgian market and player expectations.
At Gaming1, we understand that a new role can also mean a new chapter in life. That’s why we are open to supporting relocation costs depending on the candidate’s profile, situation and…
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