General Manager - Wlio

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Located in Lima, Ohio, WLIO is proud to bring all four major networks—NBC, CBS, ABC, and FOX—under one roof. As a station serving the Midwest, we enjoy the beauty and variety of all four seasons while staying closely connected to the communities we serve.

WLIO offers applicants the opportunity to be part of a dynamic, collaborative team in a welcoming market where journalists and media professionals can make a meaningful impact.

Gray Media is looking for the next General Manager for WLIO, NBC, CBS. ABC, & FOX in Lima, Ohio. The ideal candidate will have 10+ years of media management experience, including experience as a General Manager, Director of Sales, or News Director or Creative Services Director. The Vice President/General Manager will report directly to a Senior Operating Officer - Local Media of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to:

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
• Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
• Encourage innovation across all levels of the organization
• Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
• Provide training and development opportunities to team members
• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
• Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
• Understand and adhere to company policies, and at all times adhere to the highest ethical standards
• Perform other duties as may be assigned

• 10+ years of media experience, including experience as a GM, DOS, or ND or CSD.
• Bachelor’s degree in a related field. Equivalent work experience may suffice
• Strong understanding of the industry and its future
• Great communication skills -- written, presentation, oral, and people skills
• Must be able to manage multiple priorities to meet tight deadlines, able to adapt to changing deadlines while presenting a calming and confident presence
• Strategic/analytical thinker and influencer
• Leadership skills and abilities such as…