Marketing Web Lead

Marketing Web Lead page is loaded## Marketing Web Lead locations:
Lincoln, NE 401time type:
Full time posted on:
Posted 2 Days Agojob requisition :
R21813

At ALLO, we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community, we live, work, play, and volunteer right here with you. We're passionate about being involved and contributing to the success and progress of each of our GIG Communities.
We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and leaders and teammates show up for each other at work and in life.

At ALLO Fiber, our website is the front door to the brand and our most visible marketing tool. Not only does the website provide vital information to potential customers, but it’s our largest sales tool. A performant, optimized website with an exceptional user experience is of utmost importance.
The Marketing Web Lead will work to enhance our digital presence and optimize user engagement and conversions across our web properties. This role will dive deep into metrics, conversion rate optimization, and strategic analysis to drive our online success. This role will work collaboratively with key stakeholders throughout the business to drive the success of our digital properties.
Colorado Residents: typical pay range for this role will be from $70,000 to $95,000 depending on experience.

RESPONSIBILITIES:

Requirements Gathering and Analysis:
Collaborate and serve as a strategic partner with software engineering, product owners, creative designers, marketing executives, and other marketing team members to identify business needs and website development, copy, design and testing goals through thorough data analysis within our Wordpress website. Conduct website assessments and recommend testing areas. Offer expertise to guide the implementation of A/B testing, Google Tag Manager, pixel tracking, data capture, and attribution strategies.

Development Solution Design and Implementation:
Design, implement, and analyze A/B, multivariate, personalization, and multipage tests for landing pages, user flows, and conversion optimization within Wordpress. Partner with the design team to translate mockups into web experiences. Set up, debug, and maintain Google Tag Manager for pixel tracking and tags across paid social channels. Manage GTM effectively for optimal lead tracking and analytics based on the needs of the business.

Demonstrate proficiency in JavaScript, SCSS, HTML, PHP, and collaborate efficiently with the marketing team to execute company objectives.

Conversion Rate Optimization:
Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages, call-to-actions, and lead-generation strategies. Work with the Digital Marketing team to optimize campaign strategies.

Testing and Quality Assurance:

Assist in user feedback sessions and gather insights for continuous improvement. Identify and resolve issues or bugs promptly. Work with in house Software engineering team to implement changes.

Continuous Improvement:
Stay current with digital marketing updates, best practices, and industry trends. Identify opportunities to optimize and enhance websites, lead conversion rates, and user flows.

Search Engine Optimization:
Using the Bright Edge platform, understand and implement a short and long term SEO strategy at both a market and regional level to increase rankings for ALLO for specific keywords and search terms.

Reporting and Insights Generation:
Compile and present data-driven insights to stakeholders, highlight key trends, and offer concrete, actionable recommendations for website enhancements.

Other Duties:
Perform additional tasks, duties, and responsibilities as needed or assigned.

EDUCATION/

EXPERIENCE:

Bachelor’s degree in Marketing, Business, or a related field.

SKILLS / KNOWLEDGE / ABILITIES:

Expertise in web tools such as Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, or similar platforms.

Strong skills in extracting and interpreting insights from complex data sets Hands-on experience…