Manager, Digital Marketing and HubSpot

Position:Manager, Digital Marketing and Hub Spot

Location: Lincoln or Remote, NE

Job :467

# of Openings:1

Manager, Digital Marketing and Hub Spot

Department: Marketing

Reports To: Director of Digital and AI Marketing

Location: Lincoln, NE or remote considered for the right candidate

Employment Type: Full-Time, Exempt

Founded in 1995 and headquartered in Lincoln, Nebraska with an office in San Francisco, California, TELCOR is a proven leader in healthcare software, delivering Point of Care (POC) middleware, Revenue Cycle Management (RCM) software, RCM managed billing services, and AI-driven solutions to hospitals, health systems, and independent laboratories nationwide. TELCOR is Great Place to Work Certified®, and our core values — integrity, innovation, dedication, acceptance, passion, and collaboration — guide how we build products and work with one another.

As TELCOR enters an accelerated growth phase, our Marketing organization plays a central role in building the brand, sharpening our market position, and fueling the systems that scale the business.

The Marketing Manager, Digital Marketing and Hub Spot is the hands-on owner of TELCOR’s Hub Spot platform and the day-to-day engine behind its email, nurture, and digital campaigns. This role works with Marketing leadership, Product Marketing, Content, Sales, Sales Operations, and IT to build, launch, and measure campaigns for the POC, RCM/RCS, and AI Systems business units. The role reports to the Director of Digital and AI Marketing and does not have supervisory authority.

The person in this role must be a recognized Hub Spot expert who keeps data clean, automation reliable, and reporting trusted. All TELCOR marketing team members must handle customer and company data with care and follow TELCOR security and compliance standards.

• Hub Spot administration and optimization (about 35%):
  Administer TELCOR’s Hub Spot portal, including properties, lists and segments, forms, workflows, lead scoring, lifecycle stages, user permissions, and data hygiene. Keep the portal documented, organized, and ready to scale.
• Campaign build and execution (about 25%):
  Build, QA, and deploy emails, nurture programs, landing pages, and forms in Hub Spot. Run A/B tests, manage send schedules, protect email deliverability, and load and track leads from third-party sources such as content syndication and outsourced BDR programs.
• CRM integration and lead flow (about 15%):
  Maintain the Hub Spot and CRM integration, field mapping, lead routing, and lifecycle handoffs to Sales. Partner with Sales Operations and IT to troubleshoot sync issues and keep the lead journey accurate.
• Reporting and analytics (about 10%):
  Build and maintain Hub Spot dashboards and reports for campaign performance, funnel conversion, and attribution. Keep UTM and tracking standards consistent and turn results into clear recommendations for the marketing team.
• Website and digital support (about 10%):
  Support  and related digital properties under the direction of the Director of Digital and AI Marketing, including page builds, on-page SEO, form and tracking setup, and accessibility and consent requirements.
• AI and marketing technology support (about 5%):
  Put approved AI tools and Hub Spot AI features to work in marketing workflows and follow TELCOR governance for responsible AI use. Flag new tools or integrations worth evaluating.
• Additional duties as required or assigned

• 5+ years of experience in digital marketing, marketing operations, or marketing automation, including at least 3 years as the hands-on administrator of Hub Spot.
• Bachelor’s degree in Marketing, Communications, Information Systems, or a related field, or equivalent practical…