Sr. Marketing Manager; Basketball and Ice Hockey

Lincoln, NE, United States

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of the Top 100 Inspiring Workplaces .

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

The Sr. Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor, responsible for the strategic development, execution, and optimization of the basketball and ice hockey marketing calendar. This role's primary focus is on the North American basketball segment, driving brand awareness, increasing demand, and positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas — with secondary ownership of the ice hockey pod and its outputs.

The ideal candidate is highly strategic, execution-focused, and deeply knowledgeable about the elite basketball landscape.

• Own strategy and execution. Lead the marketing strategy for North American basketball and ice hockey, creating quarterly plans with KPIs to drive brand awareness, demand generation, and customer retention through integrated, multi-channel campaigns. You'll ensure this strategy aligns with overall business goals by collaborating closely with sales and strategy teams.
• Lead the pod. Take ownership of the basketball and ice hockey pod's output — guiding campaign development, ensuring operational excellence, and maintaining a strong go-to-market process and cross-functional alignment.
• Champion a test-and-learn culture. Implement a test-and-learn environment where you challenge assumptions, use data to optimize campaigns, scale what works, and continuously improve our approach.
• Partner and collaborate. Work with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts. Maintain strong relationships with leaders in Product Management, Customer Success, and Support to ensure business alignment.
• Manage external partners. Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights, and performance expectations.
• Understand the customer deeply. Utilize insights from Product Management, Sales, Customer Success, Support, and Decision Science to maintain a strong understanding of the elite buyer. Dive into customer research and product engagement metrics to inform the team's efforts.
• Analyze and report. Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics such as CTR, CPL, CRO, and ROAS.
• Manage budget and resources. Ensure marketing budget and resources deliver positive ROI by evaluating channel mix and progress toward key business metrics

Time spent collaborating with other Hudlies in-office will be a regular part of how you work. We're currently prioritizing applicants within commuting distance of Lincoln, Nebraska. You'll be expected to work more days…