Business Analyst

Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data‑driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

We are looking for an entry‑level Business Analyst to join our team in Lincoln, UK. This is a growth role for someone who wants to start with sales administration, coordination, and analytical support, and develop over time into a strategic sales leader.

You’ll begin by handling follow‑ups, preparing client materials, and supporting pitches, while learning our sales processes and tools. Over five years, this role is designed to scale into managing UK sales segments, owning quota, and contributing directly to sales strategy and market growth.

• Manage sales follow‑ups within defined timelines and KPIs.
• Prepare client briefs, adapt sales pitch decks, and support proposals using established baselines.
• Support sales activities in Salesforce, maintaining accurate records and reporting.
• Handle administrative tasks across email and CRM, ensuring smooth team operations.
• Collaborate with senior team members on smaller client opportunities and renewals.
• Assist with data analysis and reporting in Google Sheets and Salesforce dashboards.

• Take ownership of small‑to‑mid‑size deals, managing client communications and delivery.
• Prepare and coordinate large deal opportunities alongside leadership.
• Contribute to UK growth strategy, including segment ownership and pipeline development.
• Begin developing sales strategy insights, supporting leadership with analysis and recommendations.
• Potentially grow into a role managing sales segments or leading parts of sales operations.

* This is an Office based role and applicants must therefore be resident in the Lincoln or surrounding area, in the UK.

• Strong organisational skills and attention to detail.
• Confidence with Salesforce (or willingness to learn quickly), Google Sheets, and Google Slides.
• Excellent written and verbal communication.
• Analytical mindset with interest in data‑driven decision‑making.
• A proactive, self‑starter attitude with ambition to grow into sales strategy.
• Ability to work independently while supporting multiple stakeholders.

• Start the day by checking Salesforce and your inbox to ensure all client follow‑ups are on track.
• Update a pipeline report in Google Sheets, highlighting opportunities that need attention.
• Join a sync with the Sales to align on priorities.
• Spend part of your day drafting a client brief or adapting a pitch deck using our templates.
• Support the team by cleaning up Salesforce data and making sure everything is logged accurately.
• Jump on an internal call to prep for a large client meeting, helping to pull together slides and notes.

• Ensure 100% of client follow‑ups are completed within the window.
• Maintain accurate, up‑to‑date records in Salesforce with
• Standardise and adapt sales briefs and pitch decks from baselines, with minimal input needed.
• Provide reliable administrative support across email, scheduling, and CRM workflows.
• Build competency in Salesforce, Google Sheets, and Google Slides.

• Training opportunities and incentives - we support professional certifications across engineering and non-engineering roles
• Industry leading health and wellbeing plan - we partner with several wellbeing support functions for mental health support, eye‑health and dental‑care
• Life Assurance
• 30 days holiday inclusive
• Parking / Commute privileges
• Paid conference attendance days
• Regular team activities and socials

At Codal, we are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.