Director of Product Marketing - Category

Reference: PR/ of Product Marketing, Home Category (Garment Care & Steamers)
About the OpportunityA leading global consumer products organization is seeking a Director of Product Marketing to lead strategic growth and innovation across its Garment Care & Steamers portfolio. This individual will play a critical role in shaping category strategy, driving consumer-led innovation, accelerating digital growth, and delivering market-leading products that strengthen brand leadership in the home appliance space.

This is a highly visible position that partners closely with Product Development, Consumer Insights, Sales, eCommerce, Engineering, Brand Marketing, and Executive Leadership to identify emerging trends, develop breakthrough products, and execute winning go-to-market strategies.

The ideal candidate combines strong consumer product marketing expertise with a passion for innovation, category management, and commercial excellence. Experience revitalizing or transforming product categories through innovation and digital-first initiatives is highly valued.

Key Responsibilities Category Leadership & Strategy Develop and execute the long-term growth strategy for the Garment Care & Steamers portfolio.

Identify whitespace opportunities, emerging consumer trends, and competitive threats within the category.

Build and manage a multi-year innovation roadmap aligned with business objectives and consumer needs.

Drive category expansion through new product introductions, portfolio optimization, and strategic market positioning.

Consumer-First Innovation Champion a consumer-centric approach across all product and marketing decisions.

Leverage consumer insights, market research, and trend analysis to identify unmet needs and future opportunities.

Translate consumer needs into compelling product concepts and business cases.

Partner with Insights and R&D teams to ensure innovations address meaningful consumer pain points.

Product Marketing & Go-to-Market Execution Lead end-to-end commercialization strategies for new product launches.

Define value propositions, product positioning, pricing strategy, and messaging architecture.

Develop integrated launch plans across retail, eCommerce, digital, and omnichannel environments.

Ensure all marketing initiatives are aligned with brand strategy and category objectives.

Digital & eCommerce Growth Drive digital-first product strategies designed to win within online marketplaces and direct-to-consumer channels.

Analyze digital consumer behavior and market trends to optimize product portfolios.

Collaborate with eCommerce teams to enhance product discoverability, conversion, and online content performance.

Monitor marketplace dynamics and competitive activity to inform business strategies.

Cross-Functional Leadership Serve as the strategic link between Product Development, Engineering, Sales, Supply Chain, Consumer Insights, and Marketing teams.

Influence senior leadership through data-driven recommendations and business cases.

Lead cross-functional teams through innovation, commercialization, and lifecycle management processes.

Mentor and develop product marketing talent within the organization.

Qualifications Bachelor's degree required; MBA preferred.
10+ years of progressive experience in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products.

Proven success leading consumer product categories from strategy through commercialization.

Experience developing and launching innovative consumer products that deliver measurable business growth.

Demonstrated ability to identify and capitalize on consumer and market trends.

Strong background partnering with Product Development and Engineering functions.

Experience with in home appliances, household products, consumer electronics, personal care, beauty appliances, kitchen products, or adjacent consumer categories preferred.

Strong analytical, financial, and strategic planning capabilities.

Exceptional communication, leadership, and stakeholder management skills.