General Sales Manager

Are you an experienced automotive sales leader with a passion for developing high-performing teams and delivering exceptional customer experiences?

Due to continued growth, we are looking for a General Sales Manager to lead our sales operation in Lincoln, overseeing both new and used vehicle sales while driving performance, profitability, and customer satisfaction.

This is an exciting opportunity to join one of the UK's most established and respected motor retailers, representing leading automotive brands and helping shape the future success of our dealership.

As General Sales Manager, you will be responsible for leading, motivating, and developing the sales team to achieve ambitious targets while maintaining the highest standards of customer service and compliance.

You will work closely with senior leadership to drive commercial success, maximise profitability, and ensure an outstanding customer journey from initial enquiry through to vehicle handover.

• Lead and manage the dealership's new and used vehicle sales operations.
• Drive sales performance, profitability, and achievement of departmental KPIs.
• Recruit, coach, develop, and motivate a high-performing sales team.
• Monitor and improve lead management, enquiry conversion, and customer retention.
• Ensure exceptional customer satisfaction and brand representation.
• Manage stock, pricing, and marketing activities to optimise sales opportunities.
• Oversee Finance & Insurance performance while maintaining FCA compliance.
• Analyse business performance and implement effective sales strategies.
• Build strong relationships with manufacturer partners and key stakeholders.
• Promote a positive, inclusive, and high-performance culture across the dealership.

• Proven experience in automotive sales management, ideally as a General Sales Manager, Transaction Manager, Sales Manager, or Head of Sales.
• Strong leadership and people development skills.
• Demonstrable record of delivering sales growth and profitability.
• Excellent communication, negotiation, and coaching abilities.
• Commercial awareness with the ability to analyse and act upon performance data.
• Full UK driving licence.

• Experience managing multi-franchise or volume dealership sales operations.
• Knowledge of FCA regulations and motor finance processes.
• Strong understanding of digital retailing and lead generation platforms.

• OTE £75,000
• Company vehicle
• Pension scheme.
• Employee discounts across vehicle purchases, servicing, and parts.
• Manufacturer training and leadership development opportunities.
• Career progression within a successful and growing motor group.
• EAP Scheme
• Aviva Digicare
• Cycle to work scheme
• Enhanced Paternity & Maternity
• Supportive and collaborative working environment.

At Sandicliffe, we believe our people are the driving force behind our success. We are committed to creating an inclusive workplace where everyone feels valued, respected, and able to achieve their full potential. We welcome applications from all backgrounds and experiences and are proud to be an equal opportunities employer.

We are committed to making our recruitment process accessible to all candidates. If you require any reasonable adjustments at any stage of the recruitment process, please let us know.

All employment offers are conditional upon the successful completion of relevant pre-employment checks.