Director, Market Planning and Intelligence

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.

Come make an impact every day t We're Looking For:

The Director, Market Planning and Competitive Intelligence is a key position within Zebra Technologies responsible for bringing together quantitative and qualitative techniques to provide insight to enable informed business decisions. The role engages with senior leadership, sales, marketing, and engineering to inform strategic decision-making — including insights into markets, industry analysts, customers, and competitive dynamics. The Director, Market Planning and Competitive Intelligence is a subject-matter expert and trusted competitive advisor to executive staff, key corporate stakeholders, and sales teams.

We are looking for an experienced leader to embed actionable prioritization analysis into strategy and planning to positively influence strategic decisions with key business stakeholders.

Supports sales and marketing teams on intelligence/industry research requests and analytics, competitive intelligence, market and customer segmentation and product development input requirements

Develops market evolution hypotheses and anticipate competitive dynamics, including the identification of emerging competitive threats and nascent strategic adjacencies

Delivers actionable recommendations and forges strong relationships with business leaders to understand strategy and pain points, and ensure content is strategically aligned and impactful

Engages industry analysts to ascertain relevant research, scope custom projects, and build RFPsSelf-starter with a bias for action and results orientation

Creates, maintains, and analyzes market data using a variety of methods and techniques, such as trending, data visualization, and statistical methods to provide customer insight

Oversees program-specific-internal research initiatives and scope requests; collaborate with suppliers, monitors archives and communicate findings

Leverages industry knowledge, competitive benchmarking and internal company intelligence to build and maintain robust industry demand forecast models

Works closely with sales, marketing, and engineering to create sales intelligence and competitive programs

Manages and mentor teams and junior staff

Able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL or Holtsville, NYUp to 25% travel, domestic and international

Minimum Qualifications:

Bachelor's degree in Economics, Finance, Applied Mathematics, Statistics, or other relevant fields required. Advanced degree preferred
15 years of experience in market intelligence, strategy consulting, financial planning, quantitative data analysis, or similar fields required. Prior work experience in B2B technology, communications industries, market research, investment banking, or econometrics preferred.

Preferred Skills & Competenices:

Excellent leadership, organization, interpersonal, collaboration and project management skills and the ability to build and maintain relationships with executives and teams across the company

Ability to articulate with strong…