Marketing Funnel Coordinator

We are seeking a Marketing Funnel Coordinator to build, manage, and optimize high-performing direct-response marketing funnels within an eCommerce environment. This role is ideal for a data-driven marketer who understands how to blend direct-response strategy with a polished eCommerce customer experience.

The ideal candidate has hands-on experience developing end-to-end funnels, including landing pages, post-purchase upsells, order bumps, and supporting email/SMS flows. Strong analytical thinking, comfort with numbers, and the ability to translate data into actionable insights are critical to success in this role.

This position requires someone who thrives in a fast-paced environment
, can manage multiple initiatives simultaneously, and is eager to learn, adaptable, and highly teachable
. You will collaborate closely with internal content, creative, and media-buying teams to drive measurable business outcomes.

Strong copywriting instincts are a major plus.

• Architect and optimize marketing funnels across the customer journey, from first click through post-purchase.
• Analyze funnel economics, including COGs, AOV, conversion rates, and overall profitability.
• Continuously track performance, run A/B tests, and make data-driven decisions to improve funnel efficiency and scale.
• Project manage the development of new funnels, landing pages, and lifecycle email flows.
• Optimize upsells, order bumps, and one-time offers (OTOs) to increase average order value (AOV).
• Partner with media buyers and content teams to align funnel strategy with traffic and creative execution.
• Maintain clear documentation, timelines, and reporting using project management tools.

• Experience building and optimizing direct-response marketing funnels for eCommerce.
• Strong analytical and mathematical skills with the ability to interpret performance data.
• Proficiency with Figma (wire framing, collaboration, and layout planning)
• Klaviyo (email and lifecycle marketing)
• Meta advertising ecosystem (performance awareness and funnel alignment)
• Shopify (eCommerce operations and integrations)
• Webflow and CRO platforms (landing pages and conversion optimization)
• Excel / Microsoft 365 (analysis, reporting, forecasting)
• Ability to manage multiple projects in parallel without sacrificing attention to detail.
• Strong communication skills and a collaborative mindset.
• Willingness to learn, take feedback, and adapt quickly in a dynamic environment.

• Experience working closely with paid media teams or managing paid traffic.
• Advanced understanding of conversion rate optimization (CRO) principles.
• Strong copywriting or conversion-focused messaging skills.
• Experience scaling funnels profitably in a high-volume eCommerce setting.

• Pay is DOE
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel

• Entry level

• Full-time

• Marketing and Sales

• Wellness and Fitness Services