Public Relations Manager

Responsibilities

• Support the development and execution of Bucked Up’s PR and earned media strategy aligned with brand priorities and campaign calendars
• Pitch stories, products, partnerships, and brand moments to national, trade, lifestyle, fitness, and digital media outlets
• Build and maintain strong relationships with media contacts, editors, creators, and podcast hosts
• Manage press outreach around product launches, athlete partnerships, collaborations, and seasonal moments
• Develop and maintain press materials including press releases, media kits, fact sheets, and talking points
• Support planning and execution of press-facing experiential events including expos, pop-ups, athlete appearances, and brand activations
• Coordinate on-site media engagement at events and work with Field Marketing teams to turn activations into earned-media moments
• Partner with influencer and athlete teams to support earned and organic influencer coverage

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field
• 2–5 years of PR or communications experience, ideally in CPG, fitness, or lifestyle brands
• Hands‑on experience supporting experiential events, activations, or brand moments
• Proven ability to secure earned coverage and build strong media and influencer relationships
• Strong writing skills across press releases, pitches, and messaging documents
• Highly organized with the ability to manage multiple fast‑moving priorities
• Strategic thinker with an executional mindset — you know how to make things happen
• Comfort working cross‑functionally in a fast‑paced environment

• Passion for fitness, performance, or lifestyle brands is a plus

• Annual bonus potential tied to PR, campaign, and brand performance
• Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities