VP, Marketing

About the Role The Vice President, Marketing will set the company-wide marketing strategy and lead the integrated marketing organization across brand, product marketing, content and creative, experiential marketing, web, demand generation, integrated campaigns, and sales enablement.

This leader will translate Awardco’s strategy and product vision into a differentiated market position, a clear customer narrative, and a coordinated go-to-market system that drives awareness, pipeline, revenue, adoption, and customer value. The role will balance long-term category and brand building with disciplined near-term execution and measurable business impact.

The VP of Marketing will be a close partner to the CEO and executive team and will work across Product, Sales, Customer Success, Finance, and People Operations to create clarity, focus, and accountability across the customer journey.

What You’ll DoSet marketing strategy and priorities:
Develop and own an integrated marketing strategy aligned to Awardco’s company strategy, growth goals, product roadmap, priority markets, and customer needs. Establish clear operating rhythms, investment priorities, and success measures.

Clarify Awardco’s market position:
Define and evolve the company narrative, category strategy, positioning, messaging, and differentiated points of view across recognition, rewards, engagement, incentives, and intelligence.

Lead multi-product go-to-market:
Partner with Product and commercial leaders to bring new products and capabilities to market with strong audience definition, market insight, packaging and pricing input, launch planning, enablement, communications, and post-launch measurement.

Build a predictable growth engine:
Lead demand generation, web, campaigns, marketing operations, and lifecycle programs that create qualified pipeline, improve conversion, support efficient growth, and strengthen the connection between marketing activity and revenue outcomes.

Elevate product marketing:
Ensure customer insights, competitive intelligence, market research, analyst perspectives, and voice-of-customer feedback inform product strategy, segmentation, messaging, launches, sales stories, and customer adoption.

Strengthen brand and thought leadership:
Build Awardco’s reputation with HR, People, and business leaders through compelling content, customer proof, executive visibility, research, community, analyst and influencer relationships, and high-quality experiences.

Make events and experiences strategic:
Set the strategy and measurement approach for experiential marketing, including flagship events, executive programs, conferences, and other experiences that deepen relationships and contribute to business growth.

Partner tightly with Sales and Customer Success:
Create shared go-to-market plans, account and audience priorities, sales enablement, competitive guidance, customer communications, and feedback loops that improve the full customer journey.

Use data to improve decisions:
Establish a clear marketing measurement framework tied to pipeline, ACV, revenue, win rates, conversion, customer adoption, retention, brand health, and return on investment. Use data to make tradeoffs and continuously improve performance.

Build an AI-enabled marketing organization:
Identify practical ways to use AI, automation, and data to improve customer insight, content and campaign effectiveness, operational efficiency, and decision quality while maintaining strong judgment and brand standards.

Lead and develop the team:
Build a high-performing, customer-centered marketing organization. Set clear expectations, develop leaders, strengthen cross-functional collaboration, and create a culture of accountability, creativity, trust, and high-quality execution.

Repre…