Director of Sales and Marketing

Join our team as a Director of Sales and Marketing at Lino Lakes Assisted Living in Lino Lakes, Minnesota! As a dynamic and relationship-driven sales leader, you will lead our sales strategy, build meaningful connections with families and referral partners, and drive occupancy through exceptional service and engagement. If you're ready to grow with a mission-driven organization and make a real impact, we encourage you to apply!

• Develop and execute sales and marketing strategies to achieve occupancy, revenue, and retention goals

• Manage the full sales cycle, including inquiries, tours, follow-ups, home visits, and move-in coordination

• Track leads, conversions, and pipeline trends to ensure a strong and sustainable occupancy plan

• Build strong relationships with prospective residents and families, understanding their needs and guiding them through the decision-making process

• Establish and maintain partnerships with hospitals, clinics, case managers, senior centers, and other referral sources

• Participate in community outreach, networking events, and professional organizations to elevate our brand

• Lead community marketing efforts, including planning and hosting events, open houses, and outreach activities

• Collaborate with the Executive Director and corporate Marketing team on digital campaigns, printed materials, and promotional strategies

• Maintain an active presence on social media channels, ensuring content reflects our mission, values, and vibrancy

• Partner across departments to ensure a seamless move-in experience

• Education:
  
  Bachelor's degree in marketing, business, communications, or related field preferred

• Experience:
  
  Proven success in sales roles with measurable results, ability to build and maintain relationships with families, residents, and referral partners

• Skills &
  
  Competencies:
  
  Knowledge of CRM systems, powerful interpersonal and communication abilities, highly organized, and empathetic

• Professional Traits:
  Solutions-focused, resilient, and motivated by achieving goals, with a strong team player mentality

• Competitive salary + performance-based bonus potential

• Generous paid time off

• Health, dental & vision insurance for qualifying team members

• 401(k) with employer match

• Ongoing professional development & career growth opportunities

• A supportive, mission-driven team that values your impact every day

Lino Lakes Assisted Living is an Equal Opportunity Employer.

An individual's pay rate within the posted range may be determined by various factors, including skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization prioritizes pay equity and considers internal team equity when making any offer. Hiring at the maximum of the range is not typical. If your role is eligible for a sign-on bonus, the bonus program that is approved and in place at the time of offer, is what will be honored.