Head Commercial Management - Admin Services

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and a comprehensive set of connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• Offices in Central London, with member support and technology in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

The Admin Services commercial team is responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most are sold on a subscription basis, providing consistent value to members and a steady revenue stream to Tide. The team works with Product, Finance, Business Insights, CRM and Operations to translate member and commercial insights into product enhancements, positioning, and strategies that enhance engagement and retention.

We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK. You will sit at the heart of Tide’s commercial function and collaborate with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This requires a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is increasing.

In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products. This includes partnering with marketing teams to ensure seamless delivery of ongoing campaigns. You will own the strategy and launch approach for new product launches, ensuring that all channels and member touchpoints are considered, including end-to-end journeys and transaction channels.

You’ll need to partner effectively with multiple stakeholders to make this happen, and excellent organisation and communication skills are essential.

• Revenue Ownership & Forecasting
  :
  Partner with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities.
• Analytics-Driven Insight
  :
  With support from the BI team, analyse member behaviour, segment audiences, and measure subscription cohort performance. Translate data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
• Product Development
  :
  Leverage commercial and analytics insights to partner with Product teams to address opportunities, shape product positioning, align on roadmaps, and support successful product launches with tailored go-to-market strategies.
• Launch Strategy
  :
  Support new feature launches across channels, partnering with sales and operations teams to deliver experiments. Facilitate brainstorm sessions to surface ideas and implementation plans.
• Stakeholder Management
  :
  Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team and the C-Suite.
• Commercial & Competitor Intelligence
  :
  Lead ongoing commercial research and competitive analysis to monitor…