Digital Growth Manager AEO, SEO Paid Media

Overview

XTM Group is dedicated to delivering cutting-edge solutions in the field of translation management. Our mission is to help enterprises reach global markets more efficiently by creating, delivering, and supporting an industry-leading platform to automate and manage all aspects of the localization process.

Our culture emphasizes teamwork, collaboration, and a passion for language technology to better serve customers and employees. We are dedicated to creating a solution-oriented and inclusive environment where everyone feels valued and can contribute their best. Our core values guide their actions and are the foundation of our company culture, driving us to achieve the vision of being the leading Translation Management System for enterprises.

We are seeking a highly technical Digital Growth Manager (SEO and AEO) to lead our digital marketing. This is a new, strategically important role responsible for driving measurable growth through advanced SEO, LLM optimisation and AEO, and paid media across our portfolio of brands.

The ideal candidate is an exceptional technical SEO expert with hands-on experience in LLM optimisation and Answer Engine Optimisation (AEO). You will confidently manage strategies to increase visibility in AI-powered search engines (Google SGE, Gemini, ChatGPT, Perplexity, etc.) while also leading paid advertising campaigns (Search, Display, Paid Social) and complex multi-site digital strategies on a global scale.

You will take ownership of SEO and AI search optimisation (AEO/LLM) across XTM's portfolio of websites, built on CMS platforms including Hub Spot and Word Press. Working alongside outsourced developers, you will ensure technical SEO best practices are implemented and continuously enhanced to maximise visibility, authority, and lead generation.

While supported by Content, Campaigns, Operations, and other marketing functions, you will set the strategy and lead execution that ensures our portfolio dominates market share, secures leading visibility in AI-driven search, and most importantly, drives revenue growth.

• Strategy and execution - Own and deliver a global SEO strategy with a strong emphasis on technical SEO, LLM optimisation, and AEO across a multi-site portfolio
• AI search visibility - Increase discoverability in AI-powered search (Google SGE, Gemini, ChatGPT, Perplexity, Bing AI, and other emerging platforms) through structured and embedded content. Build evaluation loops (prompt testing, SERP feature tracking) and optimise for performance
• SEO best practice - Work with the content team to establish clear guidelines for content optimised for SEO and AEO, evolving with LLM developments
• Technical audits - Conduct detailed site audits, diagnose issues, and implement fixes (with or without developers) covering crawl errors, indexation, site speed, structured data, schema, CWV, and JS rendering
• Keyword research and intent modelling - Lead keyword research and competitor analysis, mapping to search and AI intent to increase organic traffic and authority
• Site architecture - Design and maintain internal linking and structures that maximise crawl equity and programmatic performance
• Backlink strategy - Build and manage high-quality backlink and outreach programmes that deliver sustained domain authority growth and market share
• Programmatic SEO - Develop systems that transform structured "feature + industry" data into high-intent landing pages and interactive demos
• Editorial SEO - Deliver authoritative content (guides, comparisons, blogs, and link magnets) to strengthen topical authority and AEO discoverability
• Tracking and reporting - Implement a scalable framework to monitor visibility, rankings, conversions, and performance across SEO and AEO

• Campaign management - Manage paid media across XTM's portfolio of brands and products, ensuring accurate targeting and avoiding cannibalisation
• Campaign execution - Research keywords, plan, and launch campaigns across Google Ads, Microsoft Ads, Linked In, and other relevant channels
• Audience strategy - Build segmentation frameworks using personas, intent data, remarketing, and other lists to target the right buyers at each stage
• Creative development & testing - Create and test ad copy, visuals, and formats to continuously improve engagement and conversion
• Optimisation - Refine bids, targeting, messaging, and creatives to maximise performance (ROAS, ROI, CAC)
• Analytics and attribution - Analyse performance data, build reports, and measure impact across the funnel, not just last-click conversions
• Budget management - Oversee budgets across paid media campaigns, applying structured testing frameworks to reduce CPA and improve ROI
• Cross-channel integration - Align paid activity with SEO, content and broader campaigns for a cohesive growth engine
• Internationalisation and localisation - Adapt global campaigns for regional audiences, including localised…