SEO Account Director

We are looking for an SEO Account Director who will lead and ensure implementation of the client portfolio across all relevant platforms to the product/service, constantly delivering ROI. By utilising the latest ‘best in class’ technology and leveraging partnerships to drive excellence the SEO Account Director will put the client first reacting and adapting when required with a strategic mindset.

Strategy and impeccable execution is key to the role, ensuring that clients benefit from the SEO service and have a clear and transparent view of the work carried out.

• Overall responsibility for client portfolio SEO relationship
• Overall responsibility for client portfolio retention
• Overall responsibility for client portfolio happiness, measured by NPS & CSAT.
• Maintain highest standards of SEO implementation and execution
• Continuously strive to produce the highest results for Visualsoft clients via SEO
• Coach, mentor and train other Visualsoft staff members to produce the highest quality SEO work for clients.
• Constantly strive to improve and maintain processes and procedure documents
• Be the go to within your client portfolio for all things SEO
• Identify and execute client training raising SEO understanding where required
• Maintain and increase efficiency of the execution and implementation of SEO across your client portfolio
• Develop the service offering to maintain best in class standard
• Responsible for commercial growth of the client portfolio using SEO
• Identify and assist with sales opportunities within your portfolio
• Handle and prepare sales documentation and sales pitches within your portfolio
• Lead, speak and engage at external events and conferences
• Maintain expert knowledge at the forefront of SEO. Stay up to date with emerging tech and trends

Client Portfolio Relationship

• Nurture and own the relationship of your portfolio of clients.

Portfolio Retention

• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class.

Maintain & Promote Highest Standards of SEO

• The execution of Visualsoft’s services must be impeccable, this ensures all clients are serviced fully and efficiently, but also to the best of Visualsoft’s ability at all times.

Client Happiness

• Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points, as Senior SEO Account Director it is imperative that your client portfolio gives positive responses.
• When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.

Strive for Client Results

• Continuously strive to produce the highest results for Visualsoft clients via SEO.
• Take full ownership and accountability for all results, implementing change where required to improve.

Control & Own SEO Strategy

• Devise and own best in class SEO strategies of your portfolio of clients.
• Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios.
• Implement industry leading strategies, even first to market where beneficial.

• Extensive proven experience either agency or client side specialising in SEO
• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Analytical and data driven

Desirable, but not essential

• Experience in ecommerce
• Experience in other digital media channels
• Google Data Studio
• Attribution
• Google Tag Manager

Core competencies and personal attributes

• Confident in both written and spoken communication with the ability to present to, and engage, audiences
• Great organisation skills, accuracy and attention to detail
• Be able to work as part of a team as well as using own initiative
• ‘Self-motivated’ with an ability to demonstrate a can-do approach
• Demons…