Digital Acquisition Specialist - B2B & Performance Marketing

Position: Digital Acquisition Specialist - B2B Growth & Performance Marketing
B2B Acquisition | Lead Generation | Digital Campaigns | CRM & Hub Spot | Membership Growth Help Build the Next Chapter of Trust Mark's Growth Can you turn data into opportunities, digital campaigns into conversions and prospects into long-term members? Are you a commercially minded digital acquisition specialist who enjoys building something new, testing what works and seeing measurable results?

Trust Mark , the UK's only Government-endorsed quality scheme for work carried out in and around the home, is entering an exciting period of transformation. We're evolving how we engage with trade businesses, creating a more direct, digitally driven approach to membership growth while strengthening our role in quality assurance and consumer protection. We're now looking for a Digital Acquisition Specialist to help build this capability from the ground up.

This is a newly created, hands-on opportunity for someone who combines B2B lead generation, digital marketing, CRM and conversion optimisation with the initiative to turn ideas into effective acquisition campaigns.

The Role at a Glance Digital Acquisition Specialist Basingstoke | Hybrid – Approximately 3 Days Office £38,000–£43,000  Performance Bonus Full-Time | Permanent Reporting to:
Propositions Director Department:
Propositions Start: ASAP – Immediate availability or a short notice period advantageous Sector:
Membership | Quality Assurance | Construction | Home Improvement | Consumer Protection Your Background /

Skills:

B2B Digital Acquisition, Performance Marketing, Lead Generation, Email Marketing, CRM, Hub Spot, Prospect Data, Campaign Management, Marketing Funnels, Conversion Optimisation, GDPR, Data Analysis, Stakeholder Engagement. About Trust Mark Trust Mark is the only UK Government-endorsed quality scheme for home improvements, covering everything from kitchens and bathrooms to energy efficiency, low-carbon measures and wider construction-related work. As a not-for-profit organisation, our purpose is to drive quality, raise standards and strengthen consumer confidence across the industry.

Working with Scheme Providers, certification bodies, trade associations and businesses throughout the UK, we help consumers identify businesses committed to recognised standards of competence and quality. We're now embarking on a significant transformation, expanding beyond our traditional strengths in energy efficiency and government-funded programmes to engage more directly with the wider home improvement market. And that's where you come in.

The Opportunity As our Digital Acquisition Specialist, you'll play a central role in developing a new B2B acquisition capability. Working closely with the Propositions Director, Scheme Development, Operations and Marketing teams, you'll identify prospective trade businesses, build targeted campaigns and develop effective journeys that convert interest into Trust Mark registrations. You'll also contribute to the introduction and development of our CRM capability, helping establish the processes, data and reporting needed to support sustainable membership growth.

What You'll Be Responsible For: B2B Lead Generation & Prospect Development
• Identify and build prospect pipelines using trade directories, competent person registers, certification bodies and other structured data sources
• Research new audiences and opportunities across the home improvement and construction sectors
• Maintain accurate, segmented and actionable prospect data Digital Campaigns & Conversion
• Plan, launch and optimise targeted email, digital marketing and direct outreach campaigns
• Develop effective acquisition journeys, messaging and campaign sequences
• Test and refine approaches to improve engagement, lead quality and…