Technical Sales Manager; South East

Technical Sales Manager (South East, UK)

Wetherby Laroc Group is an innovation and technology-led manufacturer of performance building products, focusing on coloured and insulated render systems and exterior paints and coatings, for the new build and refurbishment market, sold nationally through distribution partners.

Over the last 10 years, we have achieved significant, controlled organic growth, building a robust business model with strong market share and a structure developed over many years to support further growth and scaling.

Our growth has been driven by exciting new, innovative brands aligned with market-leading technology and multi-million-pound investments in state-of-the‑art, fully automated manufacturing and distribution facilities.

The Technical Sales Manager (TSM) will focus on developing new business within a defined territory and supporting existing customers in growing their Wetherby Group business through both the Ecorend and Wethertex brands.

The TSM will develop new leads and projects by building relationships with new and existing customers and contractors, as well as through specification sales to architects, house builders, and other clients. The TSM will provide high‑level product and technical advice to new and existing customers.

• Achieve defined sales targets for both the Ecorend and Wethertex product ranges.
• Manage, maintain, and grow the business of existing merchant accounts through regular contact.
• Proactively research and develop sales opportunities.
• Promote all products and systems to generate leads through:
  • Building Merchants
  • Decorating Merchants
  • Painting & Decorating Contractors
• Manage all communications and lead pipelines through the Priority CRM system.
• Adhere to all KPI targets set quarterly by the Sales Director.
• Carry out site visits when required.
• Attend trade events and exhibitions.
• Ensure all customers have relevant POS, literature, and samples to develop their business.
• Provide training to clients and attend training days.
• Action all leads, sales enquiries, and requests promptly.
• Maintain a current online diary and submit weekly journey plans.
• Work collaboratively with the Marketing Team on all lead generation activities.
• Obtain and maintain a high level of product and industry knowledge.
• Attend sales meetings to report on all activity and discuss business development and opportunities.
• Act as an ambassador for the business, always acting in a professional manner.

• Excellent verbal and written communication skills.
• Ability to develop long‑term relationships with customers through excellent customer service.
• Sales or business development skills with the ability to influence decisions and overcome objections.
• Ability to present technical and product information with clarity to a wide range of audiences.
• Good IT skills using a range of different packages.
• Previous experience using CRM (Customer Relationship Management) systems.
• Attention to detail and accuracy.
• Strong work ethic with ability to perform under pressure.
• Excellent time management skills with the ability to work independently and flexibly, organising own workload to achieve defined targets and objectives.

• Place of work – Field-based.
• Hours of work – Minimum 40 hours per week. Must be prepared to work over and above minimum working hours to fulfil sales‑related tasks for the region’s requirements.
• Holiday entitlement – 21 days per year plus bank holidays, plus 1 extra day’s holiday for every year of service up to 25 days, the holiday year runs from 01st January – 31st December.
• Company pension – Applicable following probationary period at 3% of annual salary.

Field-based.

Full driving license.

Come and join a great team, and growing business, and be provided all the training you need to become skilled in the manufacture of high-performance coloured renders.

We’re here to help you with any questions, projects, or ideas you have. Whether you’re looking for more information about our products, need expert advice, or are ready to start a new project, our team is ready to assist.