Business Development Representative

At Toothfairy, we’re rebuilding dental care for the modern workforce. We’re a CQC-regulated digital dental clinic that gives employees instant access to real dentists, prescriptions, imaging, and preventative care – all through an app. No waiting lists, no faff, no expensive emergencies that could have been avoided.

Employers and insurers use us to reduce dental-related absence, cut claims, and improve employee wellbeing across the board. We already support over 1,000 organisations, and we’re now scaling a brand new B2B engine focused on large employers, HR and Reward leaders, and major broker networks.

This is an opportunity to join a company that is genuinely disrupting an outdated sector. Fast-moving, commercially ruthless in the right ways, data-obsessed, and powered by a product that genuinely solves a painful, universal problem. You’ll be joining at the moment the enterprise GTM is taking off, with huge room to make an impact and grow your career as we scale.

As our BDR, you’ll be responsible for driving pipeline to the top of the sales funnel and fuelling our growth engine. You’ll work closely with the sales and marketing teams to identify, connect with, and qualify prospects for the sales team. You will also bring your own ideas, test strategies, and thrive in the fast-paced start-up environment.

This is not a “manual outbound only” role. Alongside calls you’ll be expected to design, run, and continuously improve a scalable outbound machine using modern AI tooling and workflow automation.

1.
Prospecting and Outreach

• Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles).
• Conduct cold outreach via email, Linked In, and phone to generate new business opportunities.
• Leverage creative and personalised approaches to capture prospects’ attention.
• Design and execute scaled outbound programmes using AI-driven personalisation, intent signals, and automated enrichment rather than one-by-one manual outreach.

2.
Lead Qualification

• Qualify inbound and outbound leads to ensure a strong fit with Toothfairy’s service.
• Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.
• Use AI-assisted research and call analysis tools to surface buying signals, pain points, and prioritisation cues before and after conversations.

3.
Hub Spot Mastery

• Manage, update, and analyse CRM data in Hub Spot, ensuring accurate and consistent lead tracking.
• Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.
• Architect and optimise automated workflows across Hub Spot and adjacent tools (enrichment, sequencing, routing, scoring) to remove manual work and increase output per rep.

4.
Market Research

• Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities.
• Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.
• Use AI tools to analyse account data, firmographics, techno graphics, and behavioural signals at scale to sharpen targeting and prioritisation.

5.
Collaboration and Strategy

• Work with marketing to test messaging, refine campaigns, and maximise lead conversion.
• Share insights and feedback from prospects to improve product-market fit and go-to-market strategies.
• Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.

6.
Resilience and Growth

• Thrive in the dynamic, sometimes ambiguous environment of a seed-stage startup.
• Manage the pressures of a fast-paced environment while maintaining a solutions-driven mindset.
• Continuously upskill on emerging AI, automation, and outbound technologies and proactively bring new ideas into the team.

• Experience: 1–3 years in SDR/BDR or similar roles, ideally in a B2B SaaS company.
• Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
• Hub Spot Expertise: Deep familiarity with Hub Spot CRM, including managing sequences, workflows, and reporting.
• AI & Automation Fluency: A deep, hands‑on understanding of modern AI sales tools,…