Senior Marketing Manager

Responsibilities

• Act as the lead contact for advertising agencies and partners, in concert with the Director of Marketing.
• In collaboration with the Director of Marketing, develop omni‑channel marketing plans that support organizational and revenue objectives. Ensure the latest advances in technology are implemented into advertising campaigns, especially as related to AI.
• Develop creative briefs in support of marketing plans for both internal and external partners to identify clear goals and deliverables.
• Work with the Director of Marketing to prepare the annual marketing budget. Responsible for budget management of each campaign and ensuring maximum value on advertising spend. Monitor and manage expenses, working with the Marketing Specialist.
• Lead a team to produce campaign deliverables ensuring timely review and delivery.
• Collaborate with in‑house creative teams spanning design, videography, social media, and brand marketing to bring marketing plans and campaigns to life.
• Manage email schedule, production timelines, and implement strategy. Review advertising, email, and web copy, with occasional copywriting and other content production as needed.
• Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.

• Bachelor’s degree required.
• 5+ years professional marketing experience required, marketing agency experience a plus.
• Strong analytical and problem‑solving skills required.
• Salesforce or other CRM database experience desired.
• Comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.
• Demonstrated experience in digital marketing with understanding of digital advertising, marketing/sales funnel, data analytics, performance measurements, deep knowledge of social media, and A/B testing.
• Strong integrated marketing background with experience and knowledge to manage marketing mix on digital marketing and direct response including email, print, content, social media, video ads, programmatic, mobile, PPC/SEM as well as traditional advertising, OOH, TV, radio, etc.
• Strong marketing copywriting skills and experience writing creative briefs.

• competitive benefits package.