ETF Product Marketing Manager

We are seeking a dynamic marketing professional who combines creativity with strategic thinking and has hands-on experience in ETF product marketing. As ETF Product Marketing Manager, you’ll play a key role in supporting product launches, executing marketing campaigns, and developing materials that promote adoption and growth of Amplify ETFs.

• Plan and Execute ETF Product Launches & Campaigns: Collaborate with product, sales, and marketing teams to support the rollout of new ETFs and targeted marketing initiatives.
• Conduct Product Research & Competitive Analysis: Gather insights on market trends and competitor offerings to inform product positioning and marketing strategies.
• Develop & Update Marketing Collateral: Create and maintain sales tools, web content, and product materials, ensuring accuracy, compliance, and relevance.
• Drive Integrated Marketing Campaigns: Partner with marketing colleagues and sales teams to develop campaigns that build awareness, engagement, and adoption of Amplify ETF products.
• Enhance Digital Marketing Efforts: Contribute to digital initiatives including website experience, email marketing, SEO/SEM, social media, and online advertising to deepen client engagement.
• Monitor & Report Campaign Performance: Track campaign metrics, literature usage, and web traffic, providing recommendations to improve efficiency and impact.
• Collaborate Across Creative & Operations Teams: Work with advertising, PR, digital, and operations teams to align resources and deliver on product initiatives.
• Ensure Regulatory Compliance: Partner with compliance teams to ensure all marketing materials meet regulatory guidelines.
• Proofread & Edit Marketing Content: Review and refine marketing materials throughout the development and approval process to ensure clarity and compliance.

• Bachelor’s degree in marketing, finance, communications, or a related field.
• 4–7 years of marketing experience, ideally in asset management or financial services, with a background in ETF product marketing.
• Experience supporting ETF product launches and marketing campaigns.
• Strong project management skills, with a track record of delivering projects on time.
• Creative thinker with the ability to craft clear, compelling, and compliant messaging.
• Analytical mindset and problem-solving skills.
• Excellent communication and relationship-building abilities.
• Adaptable and comfortable working in a fast-paced environment.
• Proficiency in Microsoft Office (Word, PowerPoint, Outlook, Excel);
  Adobe Suite, Canva, and Hubspot skills are a plus.
• Working knowledge of investment industry concepts and SEC/FINRA requirements.